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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing and consumer services"
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Marketing management
439
Marketingmanagement
439
Consumer behaviour
123
Konsumentenverhalten
123
Relationship marketing
71
Beziehungsmarketing
70
Brand management
68
Markenführung
68
Firm performance
63
Unternehmenserfolg
63
Marketing
58
Brand image
41
Markenimage
41
Market orientation
40
Strategic management
34
Strategisches Management
34
Innovation
32
Internet marketing
32
Online-Marketing
32
Brand
31
Markenartikel
30
Competitive advantage
28
Einzelhandel
28
Retail trade
28
Wettbewerbsvorteil
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25
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25
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International marketing
24
Internationales Marketing
24
KMU
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Unternehmensgründung
24
Vertriebsweg
24
Lieferantenmanagement
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Marketing strategy
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433
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438
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Ko, Eunju
8
Yan, Ruiliang
8
Laroche, Michel
6
Pei, Zhi
5
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Agag, Gomaa
3
Felix, Reto
3
Heerde, Harald J. van
3
Kim, Sang Jin
3
Lim, Weng Marc
3
Rauschnabel, Philipp A.
3
Shah, Denish
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Boyd, D. Eric
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cao, Zixia
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Guo, Huiling
2
Gupta, Suraksha
2
Hinsch, Chris
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
2
Jeon, Byung Joo
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of marketing research : JMR
Journal of retailing and consumer services
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
237
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
439
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
4
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
5
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
6
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka
;
Mackeviciene, Ieva
;
Kuslys, Marius
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
Saved in:
7
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
8
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
9
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
10
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
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