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~isPartOf:"Journal of marketing research : JMR"
~subject:"Werbung"
~subject:"Markenführung"
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Werbung
Markenführung
Marketing management
41
Marketingmanagement
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Consumer behaviour
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11
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5
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5
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Albers, Sönke
1
Avery, Jill
1
Brasel, S. Adam
1
Goldfarb, Avi
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Kanuri, Vamsi K.
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Keinan, Anat
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Kumar, V.
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Paharia, Neeru
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Journal of marketing research : JMR
Journal of business research : JBR
48
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
28
Journal of marketing communications
28
Journal of retailing and consumer services
24
Journal of strategic marketing
20
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
15
Journal of marketing
14
Journal of promotion management : JPM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
The marketing review
12
International journal of advertising : the review of marketing communications
11
Journal of advertising research
11
Journal of retailing
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
International journal of internet marketing and advertising : IJIMA
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : innovations in planning and applied research
10
Journal of the Academy of Marketing Science
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
Asia Pacific journal of marketing and logistics
9
Gabler Edition Wissenschaft
9
International marketing review
9
Journal of Islamic marketing : JIMA
9
Journal of global marketing
9
Marketing intelligence & planning
9
Business horizons
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of business & industrial marketing
8
International review on public and non-profit marketing
7
International journal of hospitality management
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1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
4
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
5
The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
Saved in:
6
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
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