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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing theory
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Marketingtheorie
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Journal of customer behaviour
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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1
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
2
Introducing a new section : Marketing Science : frontiers
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011818432
Saved in:
3
An empirical test of a theoretical model of problem-solving
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
16
(
2017
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10011859892
Saved in:
4
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
5
Editorial: Marketing science in emerging markets
Narasimhan, Laxman
;
Srinivasan, Kannan
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-479
Persistent link: https://www.econbiz.de/10011313066
Saved in:
6
Special section: Marketing science in emerging markets
In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-554
Persistent link: https://www.econbiz.de/10011313071
Saved in:
7
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
8
Theory and practice in marketing conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
9
Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John H.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
Saved in:
10
A keyword history of marketing science
Mela, Carl F.
;
Roos, Jason
;
Deng, Yiting
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10009725721
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