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~isPartOf:"Major theoretical debates and contemporary issues in marketing theory"
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Marketing theory
18
Marketingtheorie
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Dienstleistungsmarketing
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Market mechanism
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Marketing
3
Marketing management
3
Marketingmanagement
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Marktmechanismus
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Services marketing
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Social values
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Analysis of variance
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Beziehungsmarketing
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Business network
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E-commerce
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Electronic Commerce
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Implizites Wissen
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International marketing
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Internationales Marketing
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Knowledge
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Relationship marketing
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Social Marketing
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Social marketing
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Consumers
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Developing countries
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Akaah, Ishmael P.
1
Andreasen, Alan R.
1
Araujo, Luis
1
Dadzie, Kofi Q.
1
Ford, David
1
Gassenheimer, Jule B.
1
Gregory, Gary
1
Grönroos, Christian
1
Hastings, Gerard
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Houston, Franklin S.
1
Håkansson, Håkan
1
Joy, Annamma
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Karavdic, Munib
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Uncles, Mark
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Venkatesh, Alladi
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Major theoretical debates and contemporary issues in marketing theory
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
18
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Marketing and exchange
Houston, Franklin S.
;
Gassenheimer, Jule B.
-
2008
Persistent link: https://www.econbiz.de/10003610474
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2
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
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3
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
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4
Rationalizing service logic, or understanding services as experience?
Schembri, Sharon
-
2008
Persistent link: https://www.econbiz.de/10003610508
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5
What is marketing knowledge? Stage I : forms of marketing knowledge
Rossiter, John R.
-
2008
Persistent link: https://www.econbiz.de/10003610621
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6
From marketing knowledge to marketing principles
Uncles, Mark
-
2008
Persistent link: https://www.econbiz.de/10003610627
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7
A history of network and channels thinking in marketing in the 20th Century
Wilkinson, Ian
-
2008
Persistent link: https://www.econbiz.de/10003610639
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8
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
9
How should companies interact in business networks?
Håkansson, Håkan
;
Ford, David
-
2008
Persistent link: https://www.econbiz.de/10003610671
Saved in:
10
Markets, market-making and marketing
Araujo, Luis
-
2008
Persistent link: https://www.econbiz.de/10003610686
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