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~person:"Silberer, Günter"
~person:"Andrews, Michelle"
~language:"eng"
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Search: subject:"Mobile Marketing"
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Mobile marketing
4
Internet marketing
3
Mobile Marketing
3
Mobile communications
3
Mobilkommunikation
3
Online-Marketing
3
Advertising effects
2
Mobile Business
2
Mobile business
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Consumer behaviour
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Deutschland
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Digital coupons
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Internet der Dinge
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Internet of Things
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Konsumentenverhalten
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Mobile promotions
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Mobile targeting
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Mobility
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Silberer, Günter
Andrews, Michelle
Luo, Xueming
10
Chaffey, Dave
8
Fang, Zheng
8
Okazaki, Shintaro
8
Shankar, Venkatesh
8
Alan, Sule
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Karjaluoto, Heikki
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Rodgers, Shelly
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Thorson, Esther
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Zinman, Jonathan
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Dwivedi, Yogesh Kumar
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Fong, Nathan M.
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Karlan, Dean
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Sajad Rezaei
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Smith, Paul R.
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Spann, Martin
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Bamoriya, Hemant
4
Bart, Yakov
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Cemalcılar, Mehmet
4
Fritz, Wolfgang
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Frost, Raymond
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Ghose, Anindya
4
Giaglis, George M.
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Katona, Zsolt
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Leppäniemi, Matti
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Narayanan, Sridhar
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Salo, Jari
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Stephen, Andrew T.
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Strauss, Judy
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Telli Yamamoto, Gonca
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Alsan, Marcella
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Amirkhanpour, Monaliz
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Baek, Tae Hyun
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Barnes, Stuart J.
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Breza, Emily
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Chandrasekhar, Arun G.
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Chase, Larry
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Chowdhury, Abhijit
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
2
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
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