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~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Mobile marketing"
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Mobile marketing
13
Mobile Marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Mobile communications
8
Mobilkommunikation
8
Einzelhandel
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Mobile Business
3
Mobile business
3
Online-Marketing
3
Retail trade
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Emotion
2
Emotions
2
Engagement
2
Relationship marketing
2
Social media
2
Advertising
1
Airport
1
Airport retail
1
App users
1
Assessment
1
Augmented reality
1
Bayesian estimation
1
Behavioral intentions
1
Behaviour
1
Beschwerdemanagement
1
Betriebliche Wertschöpfung
1
Brand
1
Brand loyalty
1
Brand management
1
China
1
Co-creation
1
Cognition
1
Complaint management
1
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English
14
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Azemi, Yllka
1
Bredican, John
1
Chiadmi, Nour-Eddine
1
Chylinski, Mathew
1
Duffy, Katherine
1
Dwivedi, Yogesh Kumar
1
Gohary, Ali
1
Goneos-Malka, A.
1
Grobler, Anske F.
1
Hamzelu, Bahman
1
Hanzaee, Kambiz Heidarzadeh
1
Higgins, E. Tory
1
Hobson, Ana
1
Huang, Lijuan
1
Högberg, Johan
1
Kim, Hee Jin
1
Kim, Jongki
1
Kizgin, Hatice
1
Ladhari, Riadh
1
Li, Yang
1
Liu, Feng
1
Ma, Ngai Ki
1
Mathmann, Frank
1
Mou, Jian
1
Ozuem, Wilson
1
Pourazizi, Lida
1
Rana, Nripendra P.
1
Ruyter, Ko de
1
Scholz, Joachim
1
See-To, Eric
1
Shams, Poja
1
Singh, Nitish
1
Slade, Emma L.
1
Song, Hayeon
1
Souiden, Nizar
1
Strasheim, Arien
1
Ström, Roger
1
Vendel, Martin
1
Värlander, Sara
1
Wiid, Ria
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Journal of retailing and consumer services
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Gabler Edition Wissenschaft
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Psychology & marketing
7
Journal of marketing
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
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ECONIS (ZBW)
14
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1
Luxury fashion brand customers' perceptions of
mobile
marketing
: evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
2
The impact of customised
mobile
marketing
on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
4
Consumer perceived value preferences for
mobile
marketing
in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
Saved in:
5
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
6
Gamified in-store
mobile
marketing
: the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
7
We ARe at home: how augmented reality reshapes
mobile
marketing
and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
8
How many, how often, and how new? : a multivariate profiling of mobile app users
Liu, Feng
;
Zhao, Shaoqiong
;
Li, Yang
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011743138
Saved in:
9
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
10
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of
mobile
marketing
segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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