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~subject:"Mobile marketing"
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Subject
All
Mobile marketing
Mobile Marketing
1,056
Internet
440
Electronic Commerce
359
Telemarketing
358
Online-Marketing
335
Deutschland
330
Germany
309
Internet marketing
307
Consumer behaviour
271
Konsumentenverhalten
266
E-commerce
238
Mobile communications
237
Mobilkommunikation
236
Theorie
207
Theory
207
Beziehungsmarketing
196
Relationship marketing
196
Advertising effects
156
Werbewirkung
156
Mobile Business
142
Mobile business
142
Werbung
140
Advertising
138
Marketingmanagement
129
Marketing management
126
Marketing
124
Mobile phone
103
Mobiltelefon
103
Social Web
93
Social web
93
mobile marketing
76
Online retailing
71
Online-Handel
71
Mobile Anwendung
61
Mobile application
61
Kundenmanagement
60
Direktmarketing
56
Brand management
55
Markenführung
55
more ...
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Online availability
All
Undetermined
241
Free
74
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All
Article
603
Book / Working Paper
474
Journal
2
Type of publication (narrower categories)
All
Article in journal
293
Aufsatz in Zeitschrift
293
Aufsatz im Buch
288
Book section
288
Hochschulschrift
115
Graue Literatur
111
Non-commercial literature
111
Thesis
100
Collection of articles of several authors
75
Sammelwerk
75
Aufsatzsammlung
51
Arbeitspapier
39
Working Paper
39
Handbook
24
Handbuch
24
Case study
23
Fallstudie
23
Konferenzschrift
20
Guidebook
18
Ratgeber
18
Bibliografie enthalten
15
Bibliography included
15
Conference proceedings
13
research-article
10
Lehrbuch
8
Textbook
8
Glossar enthalten
7
Glossary included
7
Amtsdruckschrift
5
Government document
5
Reprint
3
Elektronischer Datenträger
2
Mikroform
2
Systematic review
2
conceptual-paper
2
review
2
review-article
2
Übersichtsarbeit
2
Accompanied by computer file
1
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1
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German
550
English
525
Undetermined
8
French
3
Czech
1
Polish
1
Portuguese
1
Russian
1
Spanish
1
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Author
All
Bauer, Hans H.
22
Fritz, Wolfgang
15
Luo, Xueming
10
Theobald, Axel
10
Link, Jörg
9
Fang, Zheng
8
Okazaki, Shintaro
8
Silberer, Günter
8
Bliemel, Friedhelm
7
Meffert, Heribert
7
Shankar, Venkatesh
7
Alan, Sule
6
Fassott, Georg
6
Karjaluoto, Heikki
6
Rodgers, Shelly
6
Spann, Martin
6
Thorson, Esther
6
Wiedmann, Klaus-Peter
6
Zinman, Jonathan
6
Ahlert, Dieter
5
Becker, Jörg
5
Dwivedi, Yogesh Kumar
5
Fantapié Altobelli, Claudia
5
Fong, Nathan M.
5
Karlan, Dean
5
Muther, Andreas
5
Neumann, Marcus M.
5
Reichardt, Tina
5
Sajad Rezaei
5
Wilke, Kai
5
Baek, Tae Hyun
4
Bart, Yakov
4
Brand, Simone
4
Cemalcılar, Mehmet
4
Dreyer, Marcus
4
Gao, Tao
4
Ghose, Anindya
4
Giaglis, George M.
4
Heinemann, Gerrit
4
Hermanns, Arnold
4
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Institution
All
Springer Fachmedien Wiesbaden
4
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
3
Haufe-Lexware GmbH & Co. KG
3
National Bureau of Economic Research
3
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
Campus Verlag
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
European Marketing Academy
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Galileo Press
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Großbritannien / Office of Fair Trading
1
HWWA-Informationszentrum <Hamburg>
1
Hamburger Forum Medienökonomie
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Handelsforschung <Köln>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Inter-American Development Bank
1
Internationale Unternehmertage für Hotellerie und Gastronomie <1999, Marienbad>
1
Internationales Design Zentrum Berlin
1
Marketing-Centrum <Münster (Westf)>
1
Münchner Kreis
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
ODIT France <Paris>
1
Peter Lang GmbH
1
Springer International Publishing
1
Thüringen / Landesregierung
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Universität Mannheim
1
Universität Mannheim / Institut für Mittelstandsforschung
1
Universität St. Gallen
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Workshop Arbeitsmarktpotentiale und Qualifizierungsanforderungen für Call Center Mitarbeiter <1997, Oberhausen, Rheinland>
1
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Published in...
All
Digital advertising : theory and research
18
SpringerLink / Bücher
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
13
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Gabler Edition Wissenschaft
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
3
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Source
All
ECONIS (ZBW)
1,053
Other ZBW resources
18
RePEc
8
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1
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1
Customer recognition and mobile geo-targeting
Baye, Irina
;
Hanspach, Philip
;
Reiz, Tim
;
Sapi, Geza
- In:
Review of industrial organization
64
(
2024
)
4
,
pp. 615-644
Persistent link: https://www.econbiz.de/10014546208
Saved in:
2
Affective contagion effects in cross-cultural
mobile
marketing
: evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
3
In-app coupons versus group-coupons : the impact of
mobile
marketing
strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
4
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
5
Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising
D'Andria, Diego
- In:
International tax and public finance
30
(
2023
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013542148
Saved in:
6
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
7
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
9
Consumer attitudes toward the adoption of
mobile
marketing
in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
Saved in:
10
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
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