Cho, Gyeongcheol; Hwang, Heungsun; Sarstedt, Marko; … - In: Journal of Marketing Analytics 8 (2020) 4, pp. 189-202
-based structural equation modeling that allows for specifying and examining the relationships between observed variables and components … modeling, nothing is known about their performance in GSCA. Addressing this limitation, we present a simulation study’s results …