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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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New product development
32
Produktentwicklung
32
Consumer behaviour
14
Konsumentenverhalten
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Innovation
11
Innovation diffusion
9
Innovationsdiffusion
9
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United States
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new product development
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Automotive industry
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Van Den Bulte, Christophe
8
Iyengar, Radha
7
Valente, Thomas W.
5
Fischer, Marc
2
Ofek, Elie
2
Selove, Matthew
2
Tellis, Gerard J.
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Albuquerque, Paulo
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Amir, On
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Aral, Sinan
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Arifoğlu, Kenan
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Bezawada, Ram
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Bronnenberg, Bart J.
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Christakis, Nicholas A.
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Dekimpe, Marnik G.
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Gal-Or, Esther
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Goldenberg, Jacob
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Grewal, Rajdeep
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Han, Jin K.
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Handel, Benjamin R.
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Heerde, Harald J. van
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Ho, Teck-Hua
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Hu, Yansong
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Huang, Dongling
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Huang, Tingliang
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James, Gareth M.
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Jones, Sharaya M.
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Kornish, Laura J.
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Lauga, Dominique Olié
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Lee, Jae Young
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Lemmens, Aurélie
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Li, Shan
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Lilien, Gary L.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
199
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
SpringerLink / Bücher
140
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of technology management : IJTM
67
International journal of innovation and technology management
64
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
58
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
50
European journal of operational research : EJOR
43
Journal of marketing
41
Journal of open innovation : technology, market, and complexity
41
Research
41
European journal of innovation management : EJIM
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Business horizons
28
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ECONIS (ZBW)
32
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
5
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
6
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
7
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
8
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
9
Robust new product pricing
Handel, Benjamin R.
;
Misra, Kanishka
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 864-881
Persistent link: https://www.econbiz.de/10011410013
Saved in:
10
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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