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Search: subject:"Nonprofit marketing"
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Subject
All
Nonprofit-Marketing
893
Nonprofit marketing
885
Nonprofit-Organisation
295
Nonprofit organization
283
Fundraising
207
Deutschland
185
Germany
180
Marketingmanagement
161
Marketing management
159
Hochschule
114
Higher education institution
112
Marketing
104
Brand management
87
Markenführung
87
Charity
80
Wohltätigkeit
80
USA
78
United States
77
Gemeinnützige Organisation
70
Consumer behaviour
69
Konsumentenverhalten
69
Charitable organization
68
Nonprofit management
66
Nonprofit-Management
66
Beziehungsmarketing
63
Relationship marketing
62
Online-Marketing
48
Öffentlichkeitsarbeit
48
Public relations
47
Internet marketing
46
Theorie
42
Theory
42
Advertising effects
37
Werbewirkung
37
Brand image
35
Students
35
Studierende
35
Markenimage
34
Social Web
33
Social web
33
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Undetermined
237
Free
50
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Article
608
Book / Working Paper
280
Journal
21
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Article in journal
399
Aufsatz in Zeitschrift
399
Aufsatz im Buch
203
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203
Collection of articles of several authors
57
Sammelwerk
57
Graue Literatur
48
Non-commercial literature
48
Aufsatzsammlung
44
Hochschulschrift
43
Case study
33
Fallstudie
33
Reprint
32
Thesis
29
Arbeitspapier
23
Working Paper
23
Lehrbuch
17
Textbook
17
Handbook
14
Handbuch
14
Konferenzschrift
11
Bibliografie enthalten
10
Bibliography included
10
Ratgeber
9
Guidebook
8
Conference proceedings
3
Advisory report
2
Gutachten
2
Verzeichnis
2
Amtsdruckschrift
1
Article
1
Book review
1
Case Study
1
Gesetz- und Verordnungsblatt
1
Glossar enthalten
1
Glossary included
1
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1
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1
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1
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English
608
German
279
Polish
11
Undetermined
9
Russian
2
Bosnian
1
French
1
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1
Ukrainian
1
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Author
All
Klein, Armin
15
Wymer, Walter
13
Sargeant, Adrian
11
Helmig, Bernd
10
Boenigk, Silke
7
Dietrich, Martin
7
Kotler, Philip
7
Bennett, Roger
6
Ford, John B.
6
Mottner, Sandra
6
Tscheulin, Dieter K.
6
Waters, Richard D.
6
Adena, Maja
5
Andreasen, Alan R.
5
Brömmling, Ulrich F.
5
Dolnicar, Sara
5
Glaeser, Edward L.
5
Grau, Stacy Landreth
5
Huck, Steffen
5
Meffert, Heribert
5
Schwarz, Peter
5
Won, Doyeon
5
Baaken, Thomas
4
Badelt, Christoph
4
Bekmeier-Feuerhahn, Sigrid
4
Bruhn, Manfred
4
Chapleo, Chris
4
Christa, Harald
4
Lee, Young-Joo
4
Meyer, Michael
4
Parsons, Elizabeth
4
Purtschert, Robert
4
Randle, Melanie
4
Shang, Jen
4
Simsa, Ruth
4
Urselmann, Michael
4
Winterich, Karen Page
4
Becker, Annika
3
Brinckerhoff, Peter C.
3
Choi, Jungsil
3
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Institution
All
Springer Fachmedien Wiesbaden
5
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
3
Gemeinschaftswerk der Evangelischen Publizistik
3
Verlag Franz Vahlen
2
American Marketing Association
1
Berliner Kommunikations-Forum
1
Bochumer Wirtschaftspsychologen e.V.
1
Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR
1
College of Business
1
Deutscher Akademischer Austauschdienst
1
Edward Elgar Publishing
1
European Group of Public Administration
1
FH Münster / Fachbereich Gesundheit
1
Fachhochschulbibliothek Münster
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forum Kulturmarketing <2002, Ludwigsburg>
1
Hermann Rauhe Stiftung
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
Institut für Social Marketing <Stuttgart>
1
Institut für Südwestdeutsche Wirtschaftsforschung
1
International Congress on Public and Nonprofit Marketing <21., 2022, Braga>
1
National Bureau of Economic Research
1
School of Marketing
1
Symposium Marketing und Kooperation bei Wohnungsgenossenschaften <2001, Münster (Westf)>
1
Syneco ASBL
1
Technische Universität Berlin
1
University of Western Sydney
1
Universität Passau
1
Uniwersytet Ekonomiczny w Katowicach
1
Vserossijskaja naučno-praktičeskaja konferencija s meždunarodnym učastiem "Innovacionnye technologii upravlenija socialʹno-ėkonomičeskim razvitiem regionov Rossii" <8, 2016, Ufa>
1
W. Kohlhammer GmbH
1
Waxmann Verlag
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zachidnoukraïnsʹkyj nacionalʹnyj universytet <Ternopil> / Fakulʹtet ekonomiky ta upravlinnja
1
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Published in...
All
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Apas Papers
3
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
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Source
All
ECONIS (ZBW)
888
RePEc
8
OLC EcoSci
7
USB Cologne (EcoSocSci)
3
BASE
2
EconStor
1
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909
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61
Exploring individual predictors of variation in public awareness of expressive and instrumental nonprofit brands
Hamidullah, Madinah F.
;
Yun, Jung Ah
;
McDougle, Lindsey M.
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093304
Saved in:
62
The role of communication in consumer behavior in social and
nonprofit
marketing
: the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
63
Charity marketing : contemporary issues, research and practice
Hyde, Fran
;
Mitchell, Sarah-Louise
-
2022
Persistent link: https://www.econbiz.de/10013176246
Saved in:
64
How volunteer commitment differs in online and offline environments
Ihm, Jennifer
;
Shumate, Michelle
- In:
Management communication quarterly : an international …
36
(
2022
)
4
,
pp. 583-611
Persistent link: https://www.econbiz.de/10013438703
Saved in:
65
Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
Saved in:
66
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
67
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
68
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
69
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
70
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
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