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~isPartOf:"Journal of hospitality marketing & management"
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Internet marketing
44
Online-Marketing
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Hotel industry
25
Hotellerie
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Social Web
24
Social web
24
Consumer behaviour
21
Konsumentenverhalten
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Online-Handel
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social media
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online reviews
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Journal of hospitality marketing & management
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Springer eBook Collection
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Information systems research : ISR
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
60
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of travel and tourism marketing
51
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
44
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1
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
2
Who’s asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
3
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia
;
Trunfio, Mariapina
;
Punziano, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014281018
Saved in:
4
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
5
A fine-grained sentiment analysis of online guest reviews of economy hotels in China
Luo, Jiaqi
;
Huang, Songshan
;
Wang, Renwu
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012423257
Saved in:
6
When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
;
Tu, Rungting
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
Saved in:
7
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
8
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
9
How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash
;
Tandon, Abhishek
;
Aggarwal, Anu Gupta
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
Saved in:
10
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
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