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~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
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Online-Marketing
138
Internet marketing
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Social Web
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Social web
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Consumer behaviour
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Konsumentenverhalten
48
Electronic Commerce
38
E-commerce
36
Online retailing
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Online-Handel
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Kollmann, Tobias
7
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Olbrich, Rainer
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Divakaran, Pradeep Kumar Ponnamma
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Holsing, Christian
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Mariani, Marcello M.
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McLean, Graeme J.
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Mäntymäki, Matti
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Nicolas-Sans, Ruben
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Osei-Frimpong, Kofi
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Salo, Jari
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Schultz, Carsten D.
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Lehrbuch
Technological forecasting & social change : an international journal
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Springer eBook Collection
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
60
Business horizons
57
Cogent business & management
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of travel and tourism marketing
51
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
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ECONIS (ZBW)
138
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1
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
Saved in:
2
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
3
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
4
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
5
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
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6
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
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7
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
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8
Mapping social media engagement in the food supply chain
Luo, Na
;
Wu, Sihong
;
Liu, Yanping
;
Feng, Zhangwei
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014441532
Saved in:
9
Linking the potentials of extended digital marketing impact and start-up growth : developing a macro-dynamic framework of start-up growth drivers supported by digital marketing
Rizvanović, Belma
;
Zutshi, Aneesh
;
Grilo, Antonio
; …
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014250347
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10
Improving the social performance of women-led microenterprises : the role of social media marketing actions
Aracil-Jordá, Jorge
;
Clemente-Almendros, Jose-Antonio
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287697
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