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~isPartOf:"Lehrbuch"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Online-Marketing
92
Internet marketing
90
Social Web
55
Social web
55
Consumer behaviour
26
Konsumentenverhalten
26
Online retailing
26
Online-Handel
26
Electronic Commerce
24
E-commerce
22
Social media
22
Relationship marketing
10
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7
Advertising effects
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Soziales Netzwerk
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SME
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Ahammad, Mohammad F.
1
Amirkhanpour, Monaliz
1
Balci, Gökcay
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Chen, Shih-Chih
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El Faker, Abdellatif
1
El Ghazi, Hamid
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Evans, Richard
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Gandhi, Mohina
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Garaus, Marion
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Kar, Kumar Arpan
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Salo, Jari
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Shan, Wei
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Shi, Xiaoxiao
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Teck Ming Tan
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Thrassou, Alkis
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1
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Lehrbuch
Technological forecasting & social change : an international journal
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
The service industries journal
11
Cogent business & management
10
International journal of business information systems : IJBIS
10
International journal of technology marketing : IJTMkt
10
SpringerLink / Bücher
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
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ECONIS (ZBW)
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1
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
2
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
3
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
Saved in:
4
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
5
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
Saved in:
6
Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih
;
Lin, Chieh-Peng
- In:
Technological forecasting & social change : an …
140
(
2019
),
pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
Saved in:
7
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
8
Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion
;
Wagner, Udo
;
Manzinger, Sandra
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 295-305
Persistent link: https://www.econbiz.de/10011899414
Saved in:
9
Antecedents and consequences of online customer satisfaction : a holistic process perspective
Pham, Thi Song Hanh
;
Ahammad, Mohammad F.
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 332-342
Persistent link: https://www.econbiz.de/10011899423
Saved in:
10
The role of social support on relationship quality and social commerce
Hajli, M. Nick
- In:
Technological forecasting & social change : an …
87
(
2014
),
pp. 17-27
Persistent link: https://www.econbiz.de/10010480463
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