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~subject:"Consumer behaviour"
~subject:"Werbung"
~isPartOf:"Marketing intelligence & planning"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Werbung
Internet marketing
45
Online-Marketing
45
Social Web
32
Social web
32
Konsumentenverhalten
24
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Brand image
12
Markenimage
12
Social media
11
Advertising effects
10
Werbewirkung
10
Brand
9
Markenartikel
9
Marketing management
8
Marketingmanagement
8
E-commerce
7
Electronic Commerce
7
Advertising
6
Online retailing
6
Online-Handel
6
Customer integration
5
Kundenintegration
5
Internet
4
Website
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Brand attitude
3
Business-to-business marketing
3
Distribution channel
3
Facebook
3
Influencer marketing
3
Lieferantenmanagement
3
Social media marketing
3
Supplier relationship management
3
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22
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Article
25
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25
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25
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English
25
Author
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Ahmed, Riaz Uddin
1
Alwi, Sharifah
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Bogoevska-Gavrilova, Irena
1
Chauhan, Abhishek
1
Ciunova-Shuleska, Anita
1
D'Souza, Clare M.
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Grace, Debra
1
Göbel, Fabian
1
Hollebeek, Linda D.
1
Hsu, Li-Chun
1
Huhman, Bruce A.
1
Irigaray, Hélio Arthur Reis
1
Islam, Jamid Ul
1
Ismail, Shahril Azwan
1
Ji, Chunli
1
Kaur, Simran
1
Kian Yeik Koay
1
Kim, Taeyeon
1
Kumar, Vikas
1
Li, Bin
1
Li, Kefang
1
Lim, Weng Marc
1
Lima, Vitor
1
Limbu, Yam B.
1
Madi, Aziz
1
McLean, Graeme J.
1
Merrilees, Bill
1
Meyer, Anton
1
Miller, Dale
1
Moghaddam, Saeed Arablooye
1
Omkar Dastane
1
Palamidovska-Sterjadovska, Nikolina
1
Poon, Wai Ching
1
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Marketing intelligence & planning
Journal of business research : JBR
196
Journal of retailing and consumer services
152
International journal of internet marketing and advertising : IJIMA
131
International journal of advertising : the review of marketing communications
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of promotion management : innovations in planning and applied research
61
International journal of hospitality management
52
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
International journal of advertising : the quarterly review of marketing communications
43
Cogent business & management
40
Electronic commerce research
40
Information systems research : ISR
37
Journal of advertising research
37
Journal of promotion management : JPM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Journal of marketing research : JMR
30
Journal of electronic commerce research : JECR
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
International journal of consumer studies
28
Asia Pacific journal of marketing and logistics
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
The journal of brand management : an international journal
27
International journal of contemporary hospitality management
26
Journal of management information systems : JMIS
26
Journal of marketing management : MM
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
25
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1
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
7
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
8
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
9
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
Saved in:
10
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
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