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~subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Internet marketing
30
Online-Marketing
30
Brand management
29
Markenführung
29
Social Web
27
Social web
27
Konsumentenverhalten
23
Brand image
17
Markenimage
17
Brand
14
Markenartikel
13
Beziehungsmarketing
11
Relationship marketing
11
Social media
10
Advertising effects
5
Werbewirkung
5
Customer integration
4
Fashion
4
Kundenintegration
4
Mode
4
social media
4
Advertising
3
Brand loyalty
3
Facebook
3
Luxury goods
3
Luxusgüter
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Consumer engagement
2
Customer brand engagement
2
Engagement
2
Social network
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Soziales Netzwerk
2
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Viral marketing
2
Virales Marketing
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online community
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2
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Almazyad, Fadi
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The journal of brand management : an international journal
Journal of business research : JBR
168
Journal of retailing and consumer services
132
International journal of internet marketing and advertising : IJIMA
72
International journal of advertising : the review of marketing communications
64
Journal of marketing communications
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of promotion management : innovations in planning and applied research
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
International journal of hospitality management
42
Journal of internet commerce
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
The journal of product & brand management
38
Electronic commerce research
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Technological forecasting & social change : an international journal
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Tourism management : research, policies, practice
23
Asia Pacific journal of marketing and logistics
22
Information systems research : ISR
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing intelligence & planning
21
International journal of contemporary hospitality management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of consumer studies
18
Journal of hospitality marketing & management
18
Journal of promotion management : JPM
18
International journal of technology marketing : IJTMkt
17
Journal of international consumer marketing
17
Journal of management information systems : JMIS
17
Journal of advertising research
16
Journal of consumer marketing
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing management : MM
16
Journal of marketing research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
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ECONIS (ZBW)
23
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
3
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
6
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
7
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
8
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
9
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
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