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~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Marketingmanagement"
~subject:"Wohltätigkeit"
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Marketingmanagement
Wohltätigkeit
Nonprofit organization
98
Nonprofit-Organisation
98
Fundraising
36
Nonprofit marketing
25
Nonprofit-Marketing
25
Ehrenamtliche Arbeit
19
Voluntary work
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Social web
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Consumer behaviour
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Bennett, Roger
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Martin, Sebastian
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Journal of nonprofit & public sector marketing
Nonprofit and voluntary sector quarterly
22
International review on public and non-profit marketing
20
Journal of philanthropy and marketing
19
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
19
Nonprofit management & leadership
17
Journal of business research : JBR
9
Humanomics
7
Journal of economic behavior & organization : JEBO
7
Discussion paper / Centre for Economic Policy Research
5
International journal of nonprofit and voluntary sector marketing
5
Journal of business ethics : JOBE
5
Journal of public economics
5
Journal of strategic marketing
5
Leadership in nonprofit organizations ; Vol. 1
5
Public management review
5
The Jossey-Bass handbook of nonprofit leadership and management
5
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
4
Discussion paper
4
International journal of nonprofit & voluntary sector marketing
4
Leadership in nonprofit organizations ; Vol. 2
4
CESifo working papers
3
Discussion paper series / IZA
3
EBL-Schweitzer
3
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
3
European journal of marketing : EJM
3
Harvard business review : HBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Marketing theory
3
Psychology & marketing
3
Public performance & management review
3
SpringerLink / Bücher
3
The accounting review : a publication of the American Accounting Association
3
Accounting, auditing & accountability journal
2
Applied economics letters
2
Building strong nonprofits : new strategies for growth and sustainability
2
Business history review
2
CESifo Working Paper Series
2
DBI-Materialien
2
Department of Economics working papers
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ECONIS (ZBW)
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1
Using certifications to signal trustworthiness and reduce the perceived risk of donors : an exploratory investigation into the impact of charity labels
Stötzer, Sandra
;
Martin, Sebastian
;
Broidl, Christiana
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10014321320
Saved in:
2
Charity donor behavior : a systematic literature review and research agenda
Kumar, Atul
;
Chakrabarti, Somnath
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 1-46
Persistent link: https://www.econbiz.de/10014234430
Saved in:
3
Who gets the money? : strategic orientations and resource attraction by not-for-profit
organizations
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 475-499
Persistent link: https://www.econbiz.de/10013417413
Saved in:
4
A stakeholder perspective on the market orientation of Swiss nonprofit
organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
5
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
6
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
7
Supporters' perceptions of benefits delivered by different charity activities
Faulkner, Margaret
;
Romaniuk, Jenni
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012199994
Saved in:
8
Brand authenticity's influence on charity support intentions
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
Saved in:
9
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
10
Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
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