Egbert, Henrik; Greiff, Matthias; Xhangolli, Kreshnik - Volkswirtschaftliche Fakultät, … - 2014
Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies show that a PWYW … pricing mechanism is able to increase a seller’s turnover and profit. This paper addresses PWYW pricing for bundles of … experience goods. The paper shows that a PWYW pricing mechanism, if applied ex post consumption, separates the decision to buy …