Search Results - subject:"Perceived informativeness"

The role of augmented reality in improving brand attitude through perceived enjoyment

Widyastuti, Widyastuti - In: Journal of marketing and consumer behaviour in emerging … (2024) 1/18, pp. 58-68

investigating the impact of vividness and perceived informativeness, as a characteristic of AR, on brand attitude through perceived …, perceived enjoyment can strengthen the influence of vividness and perceived informativeness on brand attitude. …

Persistent link: https://www.econbiz.de/10015359318

Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review

Yoo, Jungmin; Kim, Jung-Hwan; Kim, Minjeong; Park, Minjung - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10014521168

Forecasting impulsive consumers driven by macro-influencers posts : intervention of followers' flow state and perceived informativeness

Zafar, Abaid Ullah; Shahzad, Mohsin; Ashfaq, Muhammad; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014438473

Antecedents to consumers' green hotel stay purchase behavior during the COVID-19 pandemic : the influence of green consumption value, emotional ambivalence, and consumers' percepti...

Chen, Annie Huiling; Peng, Norman - In: Tourism management perspectives : TMP 47 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014318784

Why are there cross-national differences in response to comparative advertising? : some mediators

Kim, Soojung; Jeong, Se-Hoon; Hwang, Yoori - In: Journal of marketing communications 24 (2018) 6, pp. 569-587

Persistent link: https://www.econbiz.de/10011914751

Effect of message interactivity on product attitudes and purchase intentions

Ott, Holly K.; Vafeiadis, Michail; Kumble, Sushma; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 89-106

Persistent link: https://www.econbiz.de/10011522049