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~isPartOf:"Journal of promotion management : JPM"
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Print advertising
8
Printwerbung
8
Advertising effects
3
Werbewirkung
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advertising
3
Advertising
2
Internet marketing
2
Online-Marketing
2
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Fram, Eugene H.
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Freeman, Gordon L.
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Heiser, Robert S.
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Lee, Jaejin
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Lees, Gavin
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Leonidou, Constantinos N.
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Journal of promotion management : JPM
The journal of media economics
47
Journal of media business studies
29
Materialien / Deutscher Bundestag, Verwaltung, Hauptabteilung Wissenschaftliche Dienste
24
SpringerLink / Bücher
23
Zeitschrift für Parlamentsfragen : ZParl
23
JMM : the international journal on media management
22
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Europäische Hochschulschriften / 5
18
Journal of advertising research
18
Kommunalpolitische Schriften der Stadt Braunschweig
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
14
Journal of business research : JBR
13
Journal of current issues and research in advertising : JCIRA
12
Theorie und Praxis der deutschen Sozialdemokratie
12
Ämter und Organisationen der Bundesrepublik Deutschland
12
Arbeitsmaterialien zur Raumordnung und Raumplanung
11
Journal of marketing communications
11
Materiały i studia do historii prasy i czasopiśmiennictwa polskiego
11
Mitteilungen des Statistischen Amts der Stadt der Reichsparteitage
11
NBER Working Paper
11
NBER working paper series
11
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
10
Praxis des Zeitungsmanagements : ein Kompendium
10
Beiträge zur Gesellschafts- und Bildungspolitik
9
Die DDR : Realitäten, Argumente
9
Die öffentliche Verwaltung : DÖV ; Zeitschrift für öffentliches Recht und Verwaltungswissenschaft
9
Dortmunder Beiträge zur Zeitungsforschung
9
Information economics and policy : IEP
9
Working paper / National Bureau of Economic Research, Inc.
9
Arbeiten zur rheinischen Landeskunde
8
Betriebs-Berater : BB
8
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
8
Journal of international consumer marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Medien und Archive : Beiträge zur Rolle moderner Archive in Information und Dokumentation
8
Monographien deutscher Wirtschaftsgebiete
8
Nürnberger Werkstücke zur Stadt- und Landesgeschichte : Schriftenreihe des Stadtarchivs Nürnberg
8
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ECONIS (ZBW)
8
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1
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
2
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
3
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
4
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Saved in:
5
Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Watson, Stevie
;
Dejong, Penelope F.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 396-406
Persistent link: https://www.econbiz.de/10009422514
Saved in:
6
Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.
;
Moser, H. R.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
Saved in:
7
Rational versus emotional appeals in newspaper advertising : copy, art, and layout differences
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 522-546
Persistent link: https://www.econbiz.de/10003928844
Saved in:
8
Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.
;
Fram, Eugene H.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
Saved in:
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