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~subject:"Online-Marketing"
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Online-Marketing
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5,155
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924
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796
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7
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3
Kesler, Reinhold
3
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3
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of business research : JBR
7
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
5
Information systems research : ISR
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Handbook of research on effective advertising strategies in the social media age
3
International journal of electronic marketing and retailing : IJEMR
3
Technological forecasting & social change : an international journal
3
CESifo working papers
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business and globalisation : IJBG
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of business & economics research
2
Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER working paper series
2
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
Pervasive advertising
2
Review of industrial organization : RIO
2
Simon Business School working paper
2
The journal of consumer marketing
2
AI-driven marketing research and data analytics
1
Accounting research journal
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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ECONIS (ZBW)
265
EconStor
1
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1
Privacy
regulation and targeted advertising : evidence from Apple's App Tracking Transparency
Aridor, Guy
;
Che, Yeon-Koo
-
2024
We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...
Persistent link: https://www.econbiz.de/10014468980
Saved in:
2
Generation Z's perception of
privacy
on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
3
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
4
Ethical side-effect of dataveillance in advertising : impact of data collection, trust,
privacy
concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
5
Frontiers: digital hermits
Miklós-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
- In:
Marketing science
43
(
2024
)
4
,
pp. 697-708
Persistent link: https://www.econbiz.de/10014636275
Saved in:
6
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
7
The effect of
privacy
on market structure and prices
Bird, Daniel
;
Neeman, Zvika
-
2023
Persistent link: https://www.econbiz.de/10014339046
Saved in:
8
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
9
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
10
Data portability
Kranz, Johann Joachim
;
Kuebler-Wachendorff, Sophie
; …
- In:
Business & information systems engineering
65
(
2023
)
5
,
pp. 597-607
Persistent link: https://www.econbiz.de/10014392061
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