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~isPartOf:"European journal of marketing : EJM"
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Brand image
107
Markenimage
107
Consumer behaviour
95
Konsumentenverhalten
95
Brand management
81
Markenführung
81
Brand
43
Markenartikel
43
Marketing management
28
Marketingmanagement
28
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24
Relationship marketing
24
Product design
17
Produktgestaltung
17
Advertising effects
16
Werbewirkung
16
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Brand extension
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Markentransfer
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Produktqualität
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Roper, Stuart
5
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3
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Melewar, T. C.
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O'Cass, Aron
3
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He, Hongwei
2
Ilicic, Jasmina
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Kulczynski, Alicia
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Lee, Wai Jin
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Moutinho, Luiz
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European journal of marketing : EJM
Journal of business research : JBR
995
Working paper / National Bureau of Economic Research, Inc.
839
NBER working paper series
820
NBER Working Paper
724
International journal of production research
675
International journal of production economics
627
Discussion paper / Centre for Economic Policy Research
543
SpringerLink / Bücher
499
Journal of retailing and consumer services
468
Applied economics
428
The journal of product innovation management : an international publication of the Product Development & Management Association
420
Economics letters
400
The journal of brand management : an international journal
396
The journal of product & brand management
369
IMF Staff Country Reports
364
Industrial marketing management : the international journal for industrial and high-tech firms
345
Management science : journal of the Institute for Operations Research and the Management Sciences
332
European journal of operational research : EJOR
330
CESifo working papers
309
Working paper
295
International journal of product development : IJPD
293
Technological forecasting & social change : an international journal
290
International journal of industrial organization
261
Psychology & marketing
252
American journal of agricultural economics
251
Applied economics letters
247
Economic modelling
245
IMF working papers
244
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
243
Europäische Hochschulschriften / 5
239
Energy economics
236
MPRA Paper
232
International Journal of Energy Economics and Policy : IJEEP
217
Management Science
216
IMF Working Papers
209
Food policy : economics planning and politics of food and agriculture
201
Policy research working paper : WPS
197
IEEE transactions on engineering management : EM
196
International journal of innovation management
193
International journal of product lifecycle management : IJPLM
190
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ECONIS (ZBW)
177
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31
When James Bond shows off his Omega : does
product
placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
32
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
33
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
34
The role of brand image,
product
involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
Saved in:
35
Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko
;
Tikkanen, Henrikki
;
Pöntiskoski, Erik
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
Saved in:
36
The effect of customer information during new
product
development on profits from goods and services
Witell, Lars
;
Gustafsson, Anders
;
Johnson, Michael D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
Saved in:
37
The interplay of products from the same
product
line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
38
Conceptualising the management of packaging within new
product
development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
39
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
40
Outcomes of decision speed : an empirical study in
product
elimination decision-making processes
Argoulidis, Paraskevas
;
Baltas, George
;
Mavrommatis, Alexis
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 982-1008
Persistent link: https://www.econbiz.de/10010388100
Saved in:
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