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Consumer behaviour
92
Konsumentenverhalten
92
Brand image
60
Markenimage
60
Brand management
48
Markenführung
48
New product development
37
Produktentwicklung
37
Brand
24
Markenartikel
24
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United States
23
Innovation
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Marketing management
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Marketingmanagement
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Product design
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Produktgestaltung
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Product quality
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Produktqualität
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Beziehungsmarketing
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Relationship marketing
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Social Web
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Social web
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Innovation management
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Innovationsmanagement
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Internet marketing
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Online-Marketing
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Theorie
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Viral marketing
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brand equity
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Werbewirkung
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English
182
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Kannan, P. K.
5
Kalaignanam, Kartik
4
Walker Reczek, Rebecca
4
Balachander, Subramanian
3
Chandukala, Sandeep R.
3
Dahl, Darren W.
3
Heerde, Harald J. van
3
Herrmann, Andreas
3
Janiszewski, Chris A.
3
Keh, Hean Tat
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Libai, Barak
3
Liu, Yan
3
Liu, Yong
3
MacInnis, Deborah J.
3
Puzakova, Marina
3
Sorescu, Alina
3
Srinivasan, Raji
3
Steenkamp, Jan-Benedict E. M.
3
Winterich, Karen Page
3
Affonso, Felipe M.
2
Ahearne, Michael
2
Basuroy, Suman
2
Batra, Rajeev
2
Chandrasekaran, Deepa
2
Chen, Yubo
2
Cleeren, Kathleen
2
Curry, David J.
2
Eilert, Meike
2
Eisingerich, Andreas B
2
Fang, Eric
2
Fuchs, Christoph
2
Griffith, David A.
2
Haenlein, Michael
2
Heath, Timothy B.
2
Heide, Jan B.
2
Homburg, Christian
2
Hoyer, Wayne D.
2
Hu, Ye
2
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Journal of marketing
Journal of business research : JBR
995
Working paper / National Bureau of Economic Research, Inc.
839
NBER working paper series
820
NBER Working Paper
724
International journal of production research
675
International journal of production economics
627
Discussion paper / Centre for Economic Policy Research
543
SpringerLink / Bücher
499
Journal of retailing and consumer services
468
Applied economics
428
The journal of product innovation management : an international publication of the Product Development & Management Association
420
Economics letters
400
The journal of brand management : an international journal
396
The journal of product & brand management
369
IMF Staff Country Reports
364
Industrial marketing management : the international journal for industrial and high-tech firms
345
Management science : journal of the Institute for Operations Research and the Management Sciences
332
European journal of operational research : EJOR
330
CESifo working papers
310
Working paper
295
International journal of product development : IJPD
293
Technological forecasting & social change : an international journal
290
International journal of industrial organization
261
Psychology & marketing
252
American journal of agricultural economics
251
Applied economics letters
247
Economic modelling
245
IMF working papers
244
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
243
Europäische Hochschulschriften / 5
239
Energy economics
236
MPRA Paper
232
International Journal of Energy Economics and Policy : IJEEP
217
Management Science
216
IMF Working Papers
209
Food policy : economics planning and politics of food and agriculture
201
Policy research working paper : WPS
197
IEEE transactions on engineering management : EM
196
International journal of innovation management
193
International journal of product lifecycle management : IJPLM
190
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ECONIS (ZBW)
182
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1
From waste to taste : how "ugly" labels can increase purchase of unattractive produce
Mookerjee, Siddhanth
;
Cornil, Yann
;
Hoegg, JoAndrea
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 62-77
Persistent link: https://www.econbiz.de/10012522219
Saved in:
2
Virtual reality in new
product
development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
GMO labeling policy and consumer choice
Kim, Youngju
;
Kim, SunAh
;
Arora, Neeraj
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10013258843
Saved in:
4
Buy less, buy luxury : understanding and overcoming
product
durability neglect for sustainable consumption
Sun, Jennifer J.
;
Bellezza, Silvia
;
Paharia, Neeru
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 28-43
Persistent link: https://www.econbiz.de/10012522217
Saved in:
5
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
6
Regulating
product
recall compliance in the digital age : evidence from the "safe cars save lives" campaign
Pagiavlas, Sotires
;
Kalaignanam, Kartik
;
Gill, Manpreet
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 135-152
Persistent link: https://www.econbiz.de/10013390588
Saved in:
7
The new
product
portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
8
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
9
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
10
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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