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~subject:"Relationship marketing"
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Product management
912
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900
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94
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94
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product management
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The PDMA handbook of new product development
34
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
International journal of technology management : IJTM
2
Manufacturing & service operations management : M & SOM
2
Academia : revista Latinoamericana de administración
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die vierte Dimension der Digitalisierung : Spannungsfelder in der Arbeitswelt von morgen
1
Diversity in European marketing : text and cases
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
Handbuch Versicherungsmarketing
1
Innovation und Investition
1
Innovationen für eine nachhaltige Entwicklung
1
International journal of management innovation systems : IJMIS
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of production economics
1
International journal of quality and innovation
1
Journal of business economics : JBE
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing and consumer services
1
Keeping strategy on track
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
1
Psychology & marketing
1
The journal of applied business research
1
The journal of product & brand management
1
The marketing review
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
Zeitschrift für Planung & Unternehmenssteuerung
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ECONIS (ZBW)
76
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1
The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
Saved in:
2
Updates on the connection between customer relationship management and commoditization
Martinez-Lira, Gustavo
;
Reimann, Martin
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 215-236)
.
2022
Persistent link: https://www.econbiz.de/10013272006
Saved in:
3
Unifying customer, product and brand performance management
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10013369879
Saved in:
4
Digitalisierung im Spannungsfeld zwischen Technologie und Management
Lemke, Claudia
- In:
Die vierte Dimension der Digitalisierung : …
,
(pp. 17-41)
.
2020
Persistent link: https://www.econbiz.de/10012098579
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
Product strategy : factors that influence product strategy decisions of SMEs in South Africa
Cant, Michael C.
;
Wiid, Johannes A.
;
Kallier, Safura Mohamed
- In:
The journal of applied business research
31
(
2015
)
2
,
pp. 621-629
Persistent link: https://www.econbiz.de/10010526737
Saved in:
7
Kundenintegration im Produktmanagement : der C3-Ansatz
Scheed, Bernd
;
Falter, Harald
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 55-70)
.
2013
Persistent link: https://www.econbiz.de/10009780111
Saved in:
8
On the evaluation of product customization strategies in a vertically differentiated market
Wong, Hartanto
;
Lesmono, Dharma
- In:
International journal of production economics
144
(
2013
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10009770128
Saved in:
9
Marketing in SMEs : the sales process of SMEs on the food and drink industry
Douglas, Tony
;
Omar, Maktoba
- In:
Enterprise development in SMEs and entrepreneurial …
,
(pp. 163-196)
.
2013
Persistent link: https://www.econbiz.de/10009721882
Saved in:
10
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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