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~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Kontakt & Studium"
~isPartOf:"Harvard business review : HBR"
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Search: subject:"Produktmanagement"
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Produktmanagement
33
Product management
27
Investitionsgüterindustrie
10
Consumer behaviour
5
Konsumentenverhalten
5
Capital goods industry
4
Innovation management
4
Innovationsmanagement
4
Bundling strategy
3
Competitive advantage
3
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3
Leistungsbündel
3
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3
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2
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Austria
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16
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9
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Kairies, Peter
8
Gaubinger, Kurt
5
Werani, Thomas
3
Prem, Claudia
2
Almquist, Eric
1
Armstrong, Robert W.
1
Aurich, Jan C.
1
Avery, Jill
1
Binder, Georg
1
Block, Nicholas
1
Bodick, Neil
1
Bonabeau, Eric
1
D'Aveni, Richard A.
1
Duke, Duncan
1
Ettenson, Richard
1
Grosse Entrup, Norbert
1
Lafley, A . G.
1
Leinwand, Paul
1
Lindemann, Udo
1
Lippmann, Herbert
1
Mainardi, Cesare
1
Mannweiler, Carsten
1
Martin, Roger L.
1
McGrath, Rita Gunther
1
Meiwald, Thomas
1
Michel, Stefan
1
Modlich, Stephanie
1
Ofek, Elie
1
Petermann, Markus
1
Pichler, Gerald
1
Rabl, Michael
1
Schmitz, Gertrud
1
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1
Senior, John
1
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1
Stuart, Toby E.
1
Unruh, Gregory
1
Wildemann, Horst
1
Wolf, Nico
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Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Kontakt & Studium
Harvard business review : HBR
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
3
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1
Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
2
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
Saved in:
3
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
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4
Profits at the bottom of the pyramid
Simanis, Erik
;
Duke, Duncan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
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5
Capture more value
Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
6
Bet on one big idea : or diversify?
Stuart, Toby E.
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 131-135
Persistent link: https://www.econbiz.de/10010196097
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7
In search of a second act
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
91
(
2013
)
4
,
pp. 133-137
Persistent link: https://www.econbiz.de/10009733508
Saved in:
8
The coherence premium
Leinwand, Paul
;
Mainardi, Cesare
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 86-92
Persistent link: https://www.econbiz.de/10003982508
Saved in:
9
Growing green
Unruh, Gregory
;
Ettenson, Richard
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 94-100
Persistent link: https://www.econbiz.de/10003982516
Saved in:
10
Prozessmodell des integrierten Innovations- und Produktmanagements
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 17-27)
.
2009
Persistent link: https://www.econbiz.de/10003787759
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