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~subject:"Produktmanagement"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"European journal of marketing : EJM"
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Produktmanagement
Product management
14
Theorie
7
Theory
7
Deutschland
4
Germany
4
Innovation management
4
Innovationsmanagement
4
Firm performance
3
Unternehmenserfolg
3
Empirical method
2
Empirische Methode
2
Marketing management
2
Marketingmanagement
2
Product life cycle
2
Produktentwicklung
2
Produktgestaltung
2
Produktlebenszyklus
2
Produktpolitik
2
Strategic management
2
Strategisches Management
2
ABB Daimler-Benz Transportation (Deutschland) GmbH <Hennigsdorf b. Berlin>
1
Accounting information system
1
Ambidextrous organization
1
Arzneimittel
1
Australia
1
Australien
1
Austria
1
Automotive industry
1
B-to-B-Marketing
1
Bahnindustrie
1
Bahntechnik
1
Beeinflussung
1
Behaviour
1
Beziehungsmarketing
1
Business-to-business marketing
1
Competitive strategy
1
Conjoint Measurement
1
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1
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1
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8
Article
6
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8
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8
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6
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German
7
English
7
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Aulōnitēs, Geōrgios I.
1
Chung, Henry F. L.
1
Chung, Tzu-Shao
1
Dreger, Christian
1
Eisinger, Bernd
1
Fillip, Stefan
1
Gounaris, Spiros P.
1
Homburg, Christian
1
Huber, Frank
1
Hughes, Paul
1
Kouropalatis, Yiannis
1
Ku, Hsuan-Hsuan
1
Kuhn, Jutta
1
Kuo, Chien-Chih
1
Lopéz, Manuela
1
Morgan, Robert
1
O'Cass, Aron
1
Papastathopoulou, Paulina
1
Rapp, Thomas
1
Schmidt-Gallas, Dirk
1
Sicilia, María
1
Sörensen, Daniel
1
Voola, Ranjit
1
Yang, Yi-Ting
1
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Gabler Edition Wissenschaft
European journal of marketing : EJM
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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ECONIS (ZBW)
14
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1
How WOM marketing contributes to new product adoption : testing competitive communication strategies
Lopéz, Manuela
;
Sicilia, María
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1089-1114
Persistent link: https://www.econbiz.de/10009787113
Saved in:
2
Decision-contextual and individual influences on scarcity effects
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Yang, Yi-Ting
;
Chung, …
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1314-1332
Persistent link: https://www.econbiz.de/10009787163
Saved in:
3
Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis
;
Hughes, Paul
;
Morgan, Robert
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
Saved in:
4
The service elimination decision-making during the service life cycle : some pilot empirical evidence
Papastathopoulou, Paulina
;
Gounaris, Spiros P.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 844-874
Persistent link: https://www.econbiz.de/10009562322
Saved in:
5
International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
Saved in:
6
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
7
Protektionsverhalten am Point of Sale : Messung und Steuerung der Absicht des Einzelhandelsverkäufers ausgewählte Artikel im Verkaufsgespräch zu unterstützen
Huber, Frank
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716443
Saved in:
8
Markteinführung neuer Produkte
Kuhn, Jutta
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480578
Saved in:
9
The automotive development process : a real options analysis
Sörensen, Daniel
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355449
Saved in:
10
Strategisches Pharma-Management : konsequente Wertoptimierung des Total-Life-Cycle
Dreger, Christian
-
2000
Persistent link: https://www.econbiz.de/10001477869
Saved in:
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