Wollenburg, Johannes; Holzapfel, Andreas; Hübner, Alexander - In: Logistics research 12 (2019) 1/7, pp. 1-15
during the customer journey. Operations plays a key role in omni-channel retailing as it is in direct contact with customers … and does not end at the store like for bricks-and-mortar retailing. Omni-channel retailing and in particular customer … paper lies in building a bridge between sales and operations between online and physical store retailing. We develop …