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Search: subject:"Rewards program"
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ECONIS (ZBW)
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subject:"reward program"
(26 results)
1
The positive influence of watching others receive preferential treatment on
rewards
program
participation : the moderating role of rule knowledge
Huang, Yu-Shan
;
Brown, Tom
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10013546189
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir
;
Kibria, Habiba
;
Farhana, Saraj
- In:
Inventi impact: service sector
(
2018
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012145709
Saved in:
4
Peer pressure in voluntary environmental programs : a case of the bag
rewards
program
Jiang, Jingze
- In:
Journal of industry, competition and trade
16
(
2016
)
2
,
pp. 155-190
Persistent link: https://www.econbiz.de/10011722314
Saved in:
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