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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Psychology & marketing"
~person:"Nakamoto, Kent"
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Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a
sales
encounter
Mallalieu, Lynnea
;
Nakamoto, Kent
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10003735487
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2
The effects of price discount and product complementarity on consumer evaluations of bundle components
Sheng, Shibin
;
Parker, Andrew M.
;
Nakamoto, Kent
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10003743283
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