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~isPartOf:"European journal of marketing : EJM"
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Search: subject:"Sales-promotion"
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Sales promotion
14
Verkaufsförderung
14
Consumer behaviour
10
Konsumentenverhalten
10
Preismanagement
4
Pricing strategy
4
Advertising effects
3
Einzelhandel
3
Retail trade
3
Retailing
3
Werbewirkung
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Advertising
2
Consumer behavior
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Promotion
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Promotional materials
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Rabatt
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Rebate
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Theorie
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Theory
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Werbemittel
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Werbung
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99-ending prices
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Apfel
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Apple
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Bekleidung
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Beziehungsmarketing
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Brand
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Brand loyalty
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Brand management
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Buying behavior
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China
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Clothing
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Consumer motivation
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Consumer purchase behaviour
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Bijmolt, Tammo H. A.
1
Buil, Isabel
1
Büttner, Oliver B.
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Dewsnap, Belinda
1
Drechsler, Salome
1
Duque, Lola C.
1
Empen, Janine
1
Florack, Arnd
1
Gamliel, Eyal
1
Gaston-Breton, Charlotte
1
Gustafsson, Inga-Britt
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Göritz, Anja
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Hartnett, Nicole
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Herstein, Ram
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Huang, Wen Hsien
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Jobber, David
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Larsson Mossberg, Lena
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Law, Derry
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Leeflang, Peter
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Loy, Jens-Peter
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Montaner, Teresa
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Más Ruiz, Francisco José
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Natter, Martin
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Palazon, Mariola
1
Parreño-Selva, Josefa
1
Romaniuk, Jenni
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Ruiz-Conde, Enar
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Swahn, Johan
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Weiss, Christoph R.
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Wierich, Ralf
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European journal of marketing : EJM
Journal of retailing and consumer services
63
Journal of business research : JBR
60
Journal of retailing
46
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
Journal of the Academy of Marketing Science
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
Journal of Product & Brand Management
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Journal of Consumer Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
European Journal of Marketing
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
Information systems research : ISR
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Journal of revenue and pricing management
7
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ECONIS (ZBW)
14
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte
;
Duque, Lola C.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
Saved in:
4
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
5
Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
6
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
7
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
8
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Más Ruiz, Francisco José
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
Saved in:
9
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
10
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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