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~isPartOf:"International journal of production economics"
~isPartOf:"Quantitative marketing and economics : QME"
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Search: subject:"Sales-promotion"
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Sales promotion
23
Verkaufsförderung
23
Preismanagement
10
Pricing strategy
10
Consumer behaviour
7
Einzelhandel
7
Konsumentenverhalten
7
Lieferkette
7
Retail trade
7
Supply chain
7
Theorie
7
Theory
7
Demand
4
Low-cost strategy
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Nachfrage
4
Niedrigpreisstrategie
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Price promotions
4
Rabatt
4
Rebate
4
Distribution channel
3
Field experiments
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Lieferantenmanagement
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Preisdifferenzierung
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Price discrimination
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Pricing
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Supplier relationship management
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Vertriebsweg
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Feldforschung
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Forecasting model
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Game theory
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Lieferantenkredit
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Prognoseverfahren
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Promotions
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Chen, Youhua
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Abolghasemi, Mahdi
1
Balachander, Subramanian
1
Broekmeulen, R. A. C. M.
1
Campbell, James D.
1
Crawford, Gregory S.
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Demirag, Ozgun Caliskan
1
Donselaar, Karel H. van
1
Elberg, Andrés
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Erdem, Tülin
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Eshragh, Ali
1
Fahimnia, Behnam
1
Fisher, Geoffrey
1
Gardete, Pedro M.
1
Guan, Xu
1
Hartmann, Wesley R.
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Hitsch, Güenter J.
1
Hortaçsu, Ali
1
Huang, Di
1
Hurley, Jason
1
Ishihara, Masakazu
1
Jiang, Yuanchun
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Jing, Bing
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Jong, Ad de
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Li, Jianbin
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McGranaghan, Matthew
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Mei, Wanxia
1
Muyldermans, Luc
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Noton Norambuena, Carlos
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International journal of production economics
Quantitative marketing and economics : QME
Journal of retailing and consumer services
63
Journal of business research : JBR
60
Journal of retailing
45
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
Information systems research : ISR
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
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ECONIS (ZBW)
23
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23
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
3
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
4
Price promotions and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
5
Prices and promotions in U.S. retail markets
Hitsch, Güenter J.
;
Hortaçsu, Ali
;
Lin, Xiliang
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 289-368
Persistent link: https://www.econbiz.de/10012818135
Saved in:
6
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
7
Demand forecasting in the presence of systematic events : cases in capturing sales promotions
Abolghasemi, Mahdi
;
Hurley, Jason
;
Eshragh, Ali
; …
- In:
International journal of production economics
230
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012388547
Saved in:
8
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
9
A novel time-varying bullwhip effect metric : an application to promotional sales
Trapero, Juan R.
;
Pedregal, Diego J.
- In:
International journal of production economics
182
(
2016
),
pp. 465-471
Persistent link: https://www.econbiz.de/10011622118
Saved in:
10
The strategic use of early bird discounts for dealers
Lo, Desmond
;
Salant, Stephen W.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
2
,
pp. 97-127
Persistent link: https://www.econbiz.de/10011531544
Saved in:
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