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~type_genre:"Aufsatz im Buch"
~subject:"Einzelhandel"
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Search: subject:"Sales-promotion"
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Einzelhandel
Sales promotion
150
Verkaufsförderung
150
Deutschland
28
Germany
28
Consumer behaviour
27
Konsumentenverhalten
27
Advertising effects
15
Beziehungsmarketing
15
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15
Retail trade
15
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15
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12
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12
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12
Theorie
10
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10
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8
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Capriello, Antonella
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1
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Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advanced technologies management for retailing : frameworks and cases
1
Channel strategies and marketing mix in a connected world
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Exploring omnichannel retailing : common expectations and diverse realities
1
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Harvard business review on retailing and merchandising
1
Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
1
Recent developments in supply chain management
1
Synthesized organization
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The global business handbook : the eight dimensions of international management
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ECONIS (ZBW)
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
4
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
5
A promoting procedure for increasing sales in a small pet store
Milligan, Jacqueline
;
Hantula, Donald A.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 89-96)
.
2013
Persistent link: https://www.econbiz.de/10009740425
Saved in:
6
The design of an advanced virtual shopping assistant for improving consumer experience
Corvello, Vincenzo
;
Pantano, Eleonora
;
Tavernise, Assunta
- In:
Advanced technologies management for retailing : …
,
(pp. 70-87)
.
2011
Persistent link: https://www.econbiz.de/10009375404
Saved in:
7
Sales
promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
8
Retail merchandising and sales promotions
Juan Vigaray, María D. de
;
Gültekin, Beyza
- In:
The global business handbook : the eight dimensions of …
,
(pp. 289-306)
.
2009
Persistent link: https://www.econbiz.de/10003809623
Saved in:
9
Education and training for visual merchandising in retail companies
Meglič, Jure
;
Vukovič, Goran
- In:
Synthesized organization
,
(pp. 285-304)
.
2009
Persistent link: https://www.econbiz.de/10003822078
Saved in:
10
State-of-the-Art-Betrachtung sensorischer B2C-Empfehlungsfunktionalität im stationären Einzelhandel
Hansen, Torben
;
Loos, Peter
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 53-66)
.
2008
Persistent link: https://www.econbiz.de/10003737912
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