Search Results - subject:"Scenario-based experiment"

When being green is not enough : an experimental study of the effects of sustainable value propositions on B2B green buying decisions

Aksoy, Marcel; Schnellbächer, Benedikt - In: Industrial marketing management : the international … 126 (2025), pp. 266-278

Persistent link: https://www.econbiz.de/10015395424

Proactive service recovery performance in emerging (vs. developed) market-based firms: The role of clients' cultural orientation

Bakhsh, Naghmeh Nik; Hollebeek, Linda D.; … - In: Organizations and Markets in Emerging Economies 14 (2023) 2, pp. 260-285

relationship quality in the emerging (vs. developed) market context. To test the model, we deploy a cross-cultural scenario-based … experiment using 117 Danish industrial clients (i.e., developed market) and 109 Iranian industrial clients (i.e., emerging market …

Persistent link: https://www.econbiz.de/10015401466

From target to actor : contagion of honesty and deception across buyer-supplier negotiations

Ried, Leopold; Eckerd, Stephanie; Kaufmann, Lutz; … - In: Journal of operations management 69 (2023) 2, pp. 261-283

Persistent link: https://www.econbiz.de/10014293337

Organizing maintenance service contracts for initial purchases : the interplay among product type, service type, and service approach

Bağcı, Rifgi Buğra; Taşçioğlu, Mertcan - In: Journal of business-to-business marketing 30 (2023) 3, pp. 311-332

Persistent link: https://www.econbiz.de/10014454761

Proactive service recovery performance in emerging (vs. developed) market-based firms : the role of clients’ cultural orientation

Bakhsh, Naghmeh Nik; Hollebeek, Linda D.; … - In: Organizations and markets in emerging economies 14 (2023) 2, pp. 260-285

Persistent link: https://www.econbiz.de/10014534780

The use of (non)exotic leathers by (non)favourite luxury brands : an attachment theory perspective

Lee Park, Camila; Fracarolli Nunes, Mauro - In: Journal of retailing and consumer services 84 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015441753

Supplier pro-relational opportunism : antecedents and effects on cooperative buyer-supplier relationships

Sun, Qianwen; Xu, Liqun - In: Journal of business-to-business marketing 31 (2024) 3, pp. 323-342

Persistent link: https://www.econbiz.de/10015191837

Unattended in-home delivery under varying scenarios of technology-enabled anonymity

Brau, James C.; DeCampos, Hugo A. - In: International journal of business 29 (2024) 2, pp. 15-39

Persistent link: https://www.econbiz.de/10015063587

Managing ambiguity : salesperson bricolage behavior and its organizational determinants

Epler, Rhett T.; Schrock, Wyatt A.; Leach, Mark P.; … - In: Journal of personal selling & sales management : JPSSM 44 (2024) 2, pp. 142-161

Persistent link: https://www.econbiz.de/10014575073

Spatial and social distances between U.S. domestic travelers in restaurant review assessment

Lee, Hanna; Koo, Chulmo; Yang, Sung-Byung - In: Tourism management : research, policies, practice 93 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013366111