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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Target group
60
Zielgruppe
60
Children
49
Kinder
49
Consumer behaviour
32
Konsumentenverhalten
32
Jugendliche
26
Youth
26
Advertising
20
Werbung
20
Advertising effects
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Food
10
Lebensmittel
10
France
7
Frankreich
7
Market segmentation
7
Marktsegmentierung
7
Online media
7
Social Web
7
Social web
7
Brand image
6
Communication media
6
Consumer socialization
6
Kommunikationsmedien
6
Markenimage
6
Other media and children
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Brand management
5
Children and brands
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Eltern
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Markenführung
5
Media usage
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Mediennutzung
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Parents
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Qualitative Methode
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Qualitative method
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Qualitative methods
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Rundle-Thiele, Sharyn
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Gollety, Mathilde
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Hongjun, Wang
2
Kubacki, Krzysztof
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Pelsmacker, Patrick de
2
Wilska, Terhi-Anna
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Abbasi, Amir Zaib
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Achterkamp, Marjolein Clasine
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Aktekin, Uǧur
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Young consumers : insight and ideas for responsible marketers
Discussion paper series / IZA
125
NBER working paper series
63
SpringerLink / Bücher
61
Working paper / National Bureau of Economic Research, Inc.
60
IZA Discussion Paper
59
Discussion paper / Centre for Economic Policy Research
58
Europäische Hochschulschriften / 5
55
NBER Working Paper
47
Journal of retailing and consumer services
44
CESifo working papers
39
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
33
Journal of business research : JBR
33
Journal of travel and tourism marketing
33
Tourism management : research, policies, practice
32
Applied economics
29
Psychology & marketing
28
Working paper
28
Feminist economics
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
The journal of consumer marketing
26
Marketing intelligence & planning
24
Journal of strategic marketing
23
Journal of vacation marketing : an international journal
23
Discussion papers / CEPR
22
Economics letters
22
Discussion paper
21
European journal of marketing : EJM
21
Handbuch Zielgruppenmanagement
21
Harvard business review : HBR
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Research
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Journal of targeting, measurement and analysis for marketing
20
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
20
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
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ECONIS (ZBW)
64
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1
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
2
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
3
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
4
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
5
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
6
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
8
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
9
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
10
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
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