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Search: subject:"Shelf-based scarcity"
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Shelf-based scarcity
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Consumer behaviour
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Brady, Michael K.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer marketing
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ECONIS (ZBW)
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Seeing is buying : should offline retailers use
shelf-based
scarcity
to sell products?
Kumar, Madhumitha Ezhil
;
Pandey, Shivendra Kumar
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10014275993
Saved in:
2
Less of this one? I'll take it : new insights on the influence of
shelf-based
scarcity
Robinson, Stacey G.
;
Brady, Michael K.
;
Lemon, Katherine N.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 961-965
Persistent link: https://www.econbiz.de/10011634112
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