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~subject:"Soziales Netzwerk"
~subject:"Online-Handel"
~isPartOf:"Journal of marketing"
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Soziales Netzwerk
Online-Handel
Social Web
57
Social web
57
Consumer behaviour
27
Konsumentenverhalten
27
Internet marketing
26
Online-Marketing
26
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
14
Brand management
14
Markenführung
14
Relationship marketing
14
social media
14
Online retailing
8
Brand image
7
Markenimage
7
Social network
7
E-commerce
6
Electronic Commerce
6
user-generated content
6
word of mouth
6
Brand
5
Markenartikel
5
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Advertising
3
Advertising effects
3
Digital platform
3
Digitale Plattform
3
Marketing management
3
Marketingmanagement
3
Social relations
3
Soziale Beziehungen
3
Twitter
3
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English
14
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Palmatier, Robert W.
2
Ahearne, Michael
1
Arnould, Eric J.
1
Bhattacharyya, Siddhartha
1
Bleier, Alexander
1
Brooks, Gillian
1
Carmi, Eyal
1
Carson, Stephen J.
1
Fang, Eric
1
Harmeling, Colleen M.
1
Hayati, Babak
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
Huang, Minxue
1
Hughes, Christian
1
Jamal, Zainab
1
Janakiraman, Ramkumar
1
Kozlenkova, Irina V.
1
Kraus, Florian
1
Lam, Son K.
1
Libai, Barak
1
Luo, Lan
1
Maglio, Sam J.
1
Malhotra, Pankhuri
1
Moore, William L.
1
Muñiz, Albert M.
1
Oestreicher-Singer, Gal
1
Park, Eunho
1
Peres, Renana
1
Reich, Taly
1
Rishika, Rishika
1
Schau, Hope Jensen
1
Sivan, Liron
1
Sridhar, Shrihari
1
Srinivasan, Raji
1
Stephen, Andrew T.
1
Swaminathan, Vanitha
1
Toubia, Olivier
1
Trusov, Michael
1
Van Den Bulte, Christophe
1
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Journal of marketing
Journal of business research : JBR
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
67
Journal of retailing and consumer services
62
Journal of management information systems : JMIS
49
Information systems research : ISR
43
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
35
International journal of business information systems : IJBIS
34
International journal of hospitality management
32
International journal of internet marketing and advertising : IJIMA
29
SpringerLink / Bücher
26
International journal of electronic commerce : IJEC
23
Journal of electronic commerce research : JECR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research and applications
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of internet commerce
21
Management information systems : mis quarterly
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of organizational computing and electronic commerce
19
International journal of e-business research : an official publication of the Information Resources Management Association
17
Tourism management : research, policies, practice
17
International journal of contemporary hospitality management
16
International journal of networking and virtual organisations : IJNVO
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
MIS quarterly
15
Cogent business & management
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Journal of global information management
13
Journal of marketing communications
13
Springer eBook Collection
13
Electronic markets : the international journal on networked business
12
Journal of travel and tourism marketing
12
Asia Pacific journal of marketing and logistics
11
Business horizons
11
Decision support systems : DSS ; the international journal
11
Information technology and management
11
Journal of hospitality marketing & management
11
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ECONIS (ZBW)
14
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1
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
2
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
3
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
4
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
5
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
6
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
9
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
10
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
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