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~subject:"Hochschule"
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Search: subject:"Soziomarketing"
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Hochschule
Social marketing
1,194
Social Marketing
1,192
Nonprofit marketing
887
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887
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349
Consumer behaviour
331
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331
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323
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250
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236
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236
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236
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235
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233
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195
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187
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182
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137
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137
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120
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120
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120
social marketing
120
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114
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114
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112
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108
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102
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101
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97
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96
Corporate Social Responsibility
95
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95
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88
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88
Gemeinnützige Organisation
83
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82
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81
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79
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4
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86
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55
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32
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12
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English
67
German
56
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Chapleo, Chris
3
Melewar, T. C.
3
Baaken, Thomas
2
Bang, Nguyen
2
Casidy, Riza
2
Danne, Silvia
2
Engelhardt, Werner Hans
2
Gerhard, Julia
2
Hemsley-Brown, Jane
2
Kim, Seon-Su
2
Knoll, Thorsten
2
Langer, Markus F.
2
Mogaji, Emmanuel
2
Müller-Böling, Detlef
2
Nolte, Carsten
2
Reckenfelderbäumer, Martin
2
Shaker, Genevieve G.
2
Voss, Rödiger
2
Alajoutsijärvi, Kimmo
1
Albrecht, Patric
1
Ali-Choudhury, Rehnuma
1
Alves, Helena B.
1
Andrlic, Berislav
1
Armbruster, Bernt
1
Asaad, Yousra
1
Ayoubi, Rami M.
1
Babin, Barry J.
1
Balmer, John M. T.
1
Bennett, Roger
1
Bergsiek, Micha
1
Berke, Aurelia
1
Bowden, Jana
1
Brandt, Alicia
1
Brockhoff, Klaus
1
Budic, Hrvoje
1
Bühler, Heike
1
Callahan, Thomas
1
Carvalho, Sergio W.
1
Cavanagh, Kevin V.
1
Cecan, Ludmila
1
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Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR
1
Deutscher Akademischer Austauschdienst
1
Edward Elgar Publishing
1
Ruhr-Universität Bochum
1
Springer Fachmedien Wiesbaden
1
Technische Universität Berlin
1
Waxmann Verlag
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of marketing for higher education
27
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
5
Wissenschaftsmarketing : Dialoge gestalten
3
Australasian marketing journal
2
DUV / Wirtschaftswissenschaft
2
Europäische Hochschulschriften / 5
2
International journal of public sector management : IJPSM
2
International review on public and non-profit marketing
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of nonprofit & public sector marketing
2
Journal of strategic marketing
2
Schriften zu Marketing und Management
2
The Routledge companion to nonprofit marketing
2
Alumni-Schriftenreihe
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Beiträge zum Innovationsmarketing
1
Beiträge zur Hochschulpolitik
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Betriebswirtschaftlicher Wandel in Deutschland : Festschrift für Horst-Günter Ptak
1
Contemporary issues and economic problems
1
Die internationale Hochschule : ein Handbuch für Politik und Praxis
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Edward Elgar E-Book Archive
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
Essentials
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Exzellentes Controlling, exzellente Unternehmensleistung : best practice und Trends im Controlling ; [... Beiträge des 25. Stuttgarter Controller-Forums (SCF) 2011 ...]
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Gabler-Edition Wissenschaft / Harzer wirtschaftswissenschaftliche Schriften
1
Higher education management and development : compendium for managers
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
International journal of business and globalisation : IJBG
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
Internationale Hochschulschriften : die Reihe für Habilitationen und sehr gute und ausgezeichnete Dissertationen
1
Journal of business research : JBR
1
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ECONIS (ZBW)
121
USB Cologne (EcoSocSci)
2
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1
The effect of SMS nudges on higher education performance
Brandt, Alicia
;
Oskorouchi, Hamid R.
;
Sousa-Poza, Alfonso
- In:
Empirical economics : a quarterly journal of the …
66
(
2024
)
5
,
pp. 2311-2334
Persistent link: https://www.econbiz.de/10014520172
Saved in:
2
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
3
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
4
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
5
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
6
Grandiose branding : world-class aim and its organizational consequences
Alajoutsijärvi, Kimmo
;
Kettunen, Kerttu
;
Siltaoja, Marjo
- In:
Scandinavian journal of management
38
(
2022
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013477457
Saved in:
7
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
8
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
9
A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
10
License to bully: rites of passage in higher education
Silva, Ana Cristina da
;
Farhangmehr, Minoo
;
Jalali, …
- In:
International review on public and non-profit marketing
15
(
2018
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011918394
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