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Search: subject:"Soziomarketing"
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Social Marketing
381
Social marketing
381
Nonprofit marketing
232
Nonprofit-Marketing
232
Consumer behaviour
152
Konsumentenverhalten
152
Nonprofit organization
135
Nonprofit-Organisation
135
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121
social marketing
72
Marketing management
71
Marketingmanagement
71
Advertising effects
61
Werbewirkung
61
Charity
57
Wohltätigkeit
57
Social Web
52
Social web
52
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51
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51
Corporate Social Responsibility
46
Corporate social responsibility
46
USA
44
United States
44
Brand management
43
Markenführung
43
Behavioral economics
41
Marketing
41
Verhaltensökonomik
41
Internet marketing
38
Online-Marketing
38
Experiment
37
Gesundheitsvorsorge
34
Advertising
33
Preventive care
33
Werbung
32
Nachhaltige Entwicklung
30
Sustainable development
30
Emotion
27
Beziehungsmarketing
25
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240
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Article
518
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473
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21
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586
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Rundle-Thiele, Sharyn
21
Kubacki, Krzysztof
13
Dietrich, Timo
10
Galan-Ladero, M. Mercedes
7
Gordon, Ross
6
Tweneboah-Koduah, Ernest Yaw
6
Eagle, Lynne C.
5
Kennedy, Ann-Marie
5
Knox, Kathy
5
Wymer, Walter
5
Alves, Helena
4
Brennan, Linda
4
Dibb, Sally
4
Inoue, Yuhei
4
Mulcahy, Rory
4
Pang, Bo
4
Urselmann, Michael
4
Waters, Richard D.
4
Beachcroft-Shaw, Harry
3
Becker, Annika
3
Bennett, Roger
3
Biswas, Saswata Narayan
3
Bogueva, Diana
3
Choi, Jungsil
3
Cismaru, Magdalena
3
Coffie, Isaac Sewornu
3
Diaz-Meneses, Gonzalo
3
Ellis, Debbie
3
Filo, Kevin
3
Galiano-Coronil, Araceli
3
Hamby, Anne
3
Jebarajakirthy, Charles
3
Lee, Young-Joo
3
Marinova, Dora
3
Mitchell, Sarah-Louise
3
Mogaji, Emmanuel
3
Parkinson, Joy
3
Raphaely, Talia
3
Russell-Bennett, Rebekah
3
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Springer Fachmedien Wiesbaden
9
Edward Elgar Publishing
2
De Gruyter Oldenbourg
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Congress on Public and Nonprofit Marketing <21., 2022, Braga>
1
Internationales Wissenschaftsforum Heidelberg
1
Peter Lang GmbH
1
Springer Nature Switzerland AG
1
Springer-Verlag GmbH
1
Warum befolgen wir Recht? <Veranstaltung> <2018, Heidelberg>
1
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International review on public and non-profit marketing
58
International journal of nonprofit & voluntary sector marketing
35
Journal of nonprofit & public sector marketing
32
Journal of social marketing : JSOCM
30
SpringerLink / Bücher
15
International journal of nonprofit and voluntary sector marketing
14
Journal of business research : JBR
13
Health marketing quarterly
11
Journal of philanthropy and marketing
11
Segmentation in social marketing : process, methods and application
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Nonprofit management & leadership
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Nonprofit and voluntary sector quarterly
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Springer eBook Collection
7
Australasian marketing journal
6
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
Journal of marketing communications
6
Journal of marketing for higher education
6
International journal of advertising : the review of marketing communications
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
Psychology & marketing
5
European journal of marketing
4
Journal of economic behavior & organization : JEBO
4
Journal of macromarketing
4
Marketing theory
4
Research
4
Working paper / National Bureau of Economic Research, Inc.
4
American economic journal : a journal of the American Economic Association
3
Discussion papers / CEPR
3
Edward Elgar E-Book Archive
3
Food policy : economics planning and politics of food and agriculture
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of marketing
3
Journal of marketing research
3
Journal of promotion management : innovations in planning and applied research
3
Journal of public policy & marketing
3
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ECONIS (ZBW)
615
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1
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615
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1
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
2
The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya
;
Lee, Heeseung Andrew
;
Nam, Kihwan
;
Oh, …
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
Saved in:
3
The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo
;
Hoffmann, Stefan
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
Saved in:
4
Language and thought : linguistic relativity in social marketing communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
Saved in:
5
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
Saved in:
6
Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
7
Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
8
Search engine optimisation for social marketing
Diaz-Meneses, Gonzalo
;
Pérez-Lasala, Sol Castellanos
; …
- In:
Effective digital marketing for improving society …
,
(pp. 76-103)
.
2024
Persistent link: https://www.econbiz.de/10014463405
Saved in:
9
Improving local rice consumption in Sub-Saharan Africa through social marketing : evidence from Ghana
Coffie, Isaac Sewornu
;
Tweneboah-Koduah, Ernest Yaw
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014501197
Saved in:
10
Exploring social responsibility, social marketing and happiness using artificial intelligence, automated text analysis and correspondence analysis
Galiano-Coronil, Araceli
;
Aguirre Montero, Alexander
; …
- In:
Management decision
62
(
2024
)
2
,
pp. 549-574
Persistent link: https://www.econbiz.de/10014637163
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