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~isPartOf:"Journal of strategic marketing"
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Marketing management
183
Marketingmanagement
183
Brand management
87
Markenführung
87
Consumer behaviour
66
Konsumentenverhalten
66
Beziehungsmarketing
55
Relationship marketing
55
Brand image
50
Markenimage
50
Strategic management
40
Strategisches Management
40
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33
Unternehmenserfolg
33
KMU
28
SME
28
Brand
27
Markenartikel
27
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26
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25
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25
market orientation
25
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22
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19
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19
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314
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Gilmore, Audrey
9
O'Cass, Aron
6
Leenders, Mark A. A. M.
5
Simkin, Lyndon
5
Crick, Dave
4
D'Souza, Clare M.
4
Lane, Nikala
4
Rahman, Kaleel
4
Sahi, Gurjeet Kaur
4
Akter, Shahriar
3
Bang, Nguyen
3
Carson, David
3
Coffie, Stanley
3
Gupta, Mahesh Chander
3
Japutra, Arnold
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Mattsson, Jan
3
Miles, Morgan P.
3
Modi, Pratik
3
Morgan, Robert
3
Morrish, Sussie C.
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Polonsky, Michael J.
3
Reid, Mike
3
Roy, Sanjit
3
Simmons, Geoff
3
Smith, Katherine Taken
3
Sullivan Mort, Gillian
3
Taghian, Mehdi
3
Weinstein, Art
3
Wright, Sheila
3
Ali, Sadaqat
2
Areni, Charles Scott
2
Ayoubi, Rami M.
2
Baron, Steve
2
Ben Youssef, Kamel
2
Blankson, Charles
2
Bowden, Jana
2
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Journal of strategic marketing
Journal of business research : JBR
2,007
SpringerLink / Bücher
1,673
IMF Staff Country Reports
1,158
Technological forecasting & social change : an international journal
972
Industrial marketing management : the international journal for industrial and high-tech firms
870
International journal of production economics
715
Business strategy and the environment
636
International journal of innovation management
604
Springer eBook Collection
584
The journal of brand management : an international journal
580
Management science : journal of the Institute for Operations Research and the Management Sciences
573
European journal of operational research : EJOR
554
International journal of technology management : IJTM
545
Journal of retailing and consumer services
542
International journal of production research
511
Technology analysis & strategic management
505
Research policy : policy, management and economic studies of science, technology and innovation
502
Strategic management journal
487
NBER working paper series
483
Technovation : the international journal of technological innovation, entrepreneurship and technology management
471
Europäische Hochschulschriften / 5
461
The journal of product & brand management
451
International journal of hospitality management
434
Journal of open innovation : technology, market, and complexity
429
Gabler Edition Wissenschaft
426
Working paper / National Bureau of Economic Research, Inc.
419
NBER Working Paper
403
IEEE transactions on engineering management : EM
400
International business review : the official journal of the European International Business Academy
385
Harvard business review : HBR
384
Journal of revenue and pricing management
363
Journal of business ethics : JOBE
355
Harvard-Business-Manager : das Wissen der Besten
350
Discussion paper / Centre for Economic Policy Research
332
The journal of business & industrial marketing
328
Business horizons
295
European journal of marketing : EJM
293
Long range planning : LRP ; international journal of strategic management
286
Transportation research / E : an international journal
285
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ECONIS (ZBW)
314
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1
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10
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314
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Date (oldest first)
1
A gaming simulation approach to understanding blue ocean
strategy
development as a transition from traditional competitive
strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Scoping and aligning CRM
strategy
in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
4
Freemium marketing : use of demand-side research in market segmentation
strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
5
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
6
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
7
Assessing omnichannel strategies for global retailing industries in a developing country
Djofack, Sidonie
;
Nkene Ndeme, Richard
;
Wamba, Samuel Fosso
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 655-668
Persistent link: https://www.econbiz.de/10014304939
Saved in:
8
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
9
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
10
Salesperson implementation of sales
strategy
and its impact on sales performance
Inyang, Aniefre Eddie
;
Jaramillo, Fernando
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
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