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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Harvard business review : HBR"
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Marketing management
217
Marketingmanagement
217
Strategic management
194
Strategisches Management
194
Brand management
116
Markenführung
116
Innovation management
95
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95
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81
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81
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78
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78
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61
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61
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51
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46
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46
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40
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39
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Martin, Roger L.
10
Gilmore, Audrey
9
Dev, Chekitan S.
6
O'Cass, Aron
6
Bertini, Marco
5
Furr, Nathan
5
Ignatius, Adi
5
Leenders, Mark A. A. M.
5
Simkin, Lyndon
5
Stewart, Thomas A.
5
Anthony, Scott D.
4
Collis, David
4
Crick, Dave
4
D'Souza, Clare M.
4
Dyer, Jeffrey H.
4
Ghemawat, Pankaj
4
Lane, Nikala
4
Ofek, Elie
4
Rahman, Kaleel
4
Reeves, Martin
4
Sahi, Gurjeet Kaur
4
Akter, Shahriar
3
Avery, Jill
3
Bang, Nguyen
3
Bever, Derek van
3
Carson, David
3
Christensen, Clayton M.
3
Coffie, Stanley
3
Davenport, Thomas H.
3
Govindarajan, Vijay
3
Gulati, Ranjay
3
Gupta, Mahesh Chander
3
Hill, Linda A.
3
Hughes, Jonathan
3
Jacobides, Michael G.
3
Japutra, Arnold
3
Kaplan, Robert S.
3
Kirby, Julia
3
Lakhani, Karim R.
3
Malhotra, Deepak
3
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Journal of strategic marketing
Harvard business review : HBR
Journal of business research : JBR
2,007
SpringerLink / Bücher
1,673
IMF Staff Country Reports
1,158
Technological forecasting & social change : an international journal
972
Industrial marketing management : the international journal for industrial and high-tech firms
891
International journal of production economics
715
Business strategy and the environment
636
International journal of innovation management
604
Springer eBook Collection
583
The journal of brand management : an international journal
580
Management science : journal of the Institute for Operations Research and the Management Sciences
573
European journal of operational research : EJOR
554
International journal of technology management : IJTM
545
Journal of retailing and consumer services
542
International journal of production research
511
Technology analysis & strategic management
505
Research policy : policy, management and economic studies of science, technology and innovation
502
Strategic management journal
487
NBER working paper series
483
Technovation : the international journal of technological innovation, entrepreneurship and technology management
471
Europäische Hochschulschriften / 5
461
The journal of product & brand management
451
International journal of hospitality management
434
Journal of open innovation : technology, market, and complexity
429
Gabler Edition Wissenschaft
426
Working paper / National Bureau of Economic Research, Inc.
419
NBER Working Paper
403
IEEE transactions on engineering management : EM
400
International business review : the official journal of the European International Business Academy
385
Journal of revenue and pricing management
363
Journal of business ethics : JOBE
355
Harvard-Business-Manager : das Wissen der Besten
350
Discussion paper / Centre for Economic Policy Research
332
The journal of business & industrial marketing
328
Long range planning : LRP ; international journal of strategic management
296
Business horizons
295
European journal of marketing : EJM
293
Transportation research / E : an international journal
285
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ECONIS (ZBW)
698
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1
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10
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698
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Date (oldest first)
1
A gaming simulation approach to understanding blue ocean
strategy
development as a transition from traditional competitive
strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Scoping and aligning CRM
strategy
in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
4
Freemium marketing : use of demand-side research in market segmentation
strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
5
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
6
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
7
Assessing omnichannel strategies for global retailing industries in a developing country
Djofack, Sidonie
;
Nkene Ndeme, Richard
;
Wamba, Samuel Fosso
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 655-668
Persistent link: https://www.econbiz.de/10014304939
Saved in:
8
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
9
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
10
Salesperson implementation of sales
strategy
and its impact on sales performance
Inyang, Aniefre Eddie
;
Jaramillo, Fernando
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
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