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~subject:"Success factor"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles written by one author"
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Success factor
Marketingmanagement
Theorie
173
Theory
173
Preismanagement
114
Pricing strategy
114
Strategisches Management
84
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79
USA
77
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76
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72
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48
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25
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8,100
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2,690
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Graue Literatur
1,224
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1,224
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762
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595
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584
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571
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Ratgeber
251
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234
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198
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138
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130
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108
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108
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99
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67
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67
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48
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44
Systematic review
35
Übersichtsarbeit
35
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33
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32
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Sheth, Jagdish N.
14
Varadarajan, Rajan
5
Wind, Yoram
4
Krishnan, Balaji C.
2
Albers, Sönke
1
Alptekinoğlu, Aydın
1
Anderl, Eva Maria
1
Barwitz, Niklas
1
Baumöl, Ulrike
1
Bell, David R.
1
Bettels, Jannick
1
Beukel, Karin
1
Bharadwaj, Sundar
1
Brekalo, Lisa
1
Cunningham, Peggy
1
Dubiel, Anna
1
Edeling, Alexander
1
Egger, Marc
1
Ernst, Holger
1
Fließ, Sabine
1
Freter, Hermann
1
Grote, Ulrike
1
Grönroos, Christian
1
Hassler, Michael
1
Herrmann, Andreas
1
Hult, G. Tomas M.
1
Jain, Arun K.
1
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1
Kaufmann, Lutz
1
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1
Kopmann, Julian
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Kotler, Philip
1
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1
Lenoir, Anne-Sophie Irène Andrée
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Lexutt, Eva
1
Maas, Peter
1
Maclnnis, Deborah J.
1
Meffert, Heribert
1
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RWTH Aachen
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Legends in marketing
9
Legends in strategic marketing
5
Acta Universitatis Oeconomicae Helsingiensis / A
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
PhD series / Copenhagen Business School
1
Schriftenreihe zum Business Development
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ECONIS (ZBW)
48
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Three Essays on the marketing of innovations : community collaboration,
strategy
at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
3
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
4
Strategy
and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
5
The management of strategic alliances : performance impact factors and alliance management capabilities in the context of logistics alliances
Brekalo, Lisa
-
2015
Persistent link: https://www.econbiz.de/10011437699
Saved in:
6
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
7
Strategic management in emerging industries : evidence from the renewable energy industry
Oschlies, Melanie Katharina
-
2013
Industrien diskutiert und ein Analyserahmen aus der "
Strategy
as Practice" Perspektive entwickelt. Nach der Ermittlung von …
Persistent link: https://www.econbiz.de/10009715002
Saved in:
8
The determinants for creating valuable inventions
Beukel, Karin
-
2013
Persistent link: https://www.econbiz.de/10010359686
Saved in:
9
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
10
Customer journeys in insurance
Barwitz, Niklas
-
2017
links them to satisfaction and loyalty to derive implications for customer
strategy
development. The fourth article provides …
Persistent link: https://www.econbiz.de/10012196159
Saved in:
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