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~isPartOf:"Journal of strategic marketing"
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Structural equation model
19
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11
Consumer behaviour
8
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Journal of strategic marketing
Journal of business research : JBR
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of production economics
42
International journal of business information systems : IJBIS
41
International journal of production research
37
International journal of hospitality management
35
Technological forecasting & social change : an international journal
35
International journal of productivity and quality management : IJPQM
32
Journal of retailing and consumer services
32
Organizational research methods : ORM
30
The service industries journal
29
Cogent business & management
27
Tourism management : research, policies, practice
27
Journal of business ethics : JOBE
25
SpringerLink / Bücher
23
Asia Pacific journal of marketing and logistics
22
Global business review
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of business excellence
20
International journal of business excellence : IJBEX
20
Total quality management & business excellence
20
European journal of marketing : EJM
19
International journal of services and operations management
19
Journal of travel and tourism marketing
18
Journal of management : JOM
17
International journal of business innovation and research
16
Journal of modelling in management
16
International journal of logistics systems and management
15
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
15
International journal of project management : the journal of The International Project Management Association
15
Journal of open innovation : technology, market, and complexity
15
Journal of the Academy of Marketing Science
15
Research journal of business management
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
International journal of innovation management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of quality & reliability management
14
Journal of information & knowledge management : JIKM
14
Journal of marketing management : MM
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ECONIS (ZBW)
19
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1
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
4
Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser
;
Di Mascio, Rita
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
Saved in:
5
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
6
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Saved in:
7
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
8
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
9
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
10
Consequences of customer advocacy
Roy, Sanjit Kumar
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009768650
Saved in:
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