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Social web
Zielgruppe
2,777
Target group
2,464
Consumer behaviour
776
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776
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562
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504
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396
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378
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376
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365
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364
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344
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333
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267
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262
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262
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262
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256
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254
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241
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240
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224
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223
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158
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158
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149
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149
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142
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142
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121
Social Web
95
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82
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Schertler, Walter
4
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2
Bauer, Christoph
2
Deges, Frank
2
Fittkau, Susanne
2
Hamilton, Kathy
2
Harms, Ann-Kathrin
2
Hewer, Paul
2
Hillebrand, Ralf-Thomas
2
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2
Michelis, Daniel
2
Müller, Wolfgang
2
Stroud, Dick
2
Walker Reczek, Rebecca
2
West, Patricia M.
2
Abbasi, Amir Zaib
1
Abou Nabout, Nadia
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Böhm, Vera L.
1
Calmbach, Florian
1
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1
Chan, Kimmy Wa
1
Chen, Huan
1
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1
Clark, Moira
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1
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1
Redline Verlag
1
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1
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Young consumers : insight and ideas for responsible marketers
7
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
5
SpringerLink / Bücher
3
Electronic commerce research and applications
2
Exploring the rise of fandom in contemporary consumer culture
2
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
2
HMD : Praxis der Wirtschaftsinformatik
2
Handbook of social media management : value chain and business models in changing media markets
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing
2
Psychology & marketing
2
Quick Guide
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
mitp Business
2
AI impacts in digital consumer behavior
1
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Banken im Wandel : Direktbanken und Direct Banking
1
Bridging the gap between advertising academia and practice
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Edition Rainer Hampp
1
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
1
Erfurter Hefte zum angewandten Marketing
1
Gabler-Lehrbuch
1
Global marketing strategies for the promotion of luxury goods
1
Hamburger Schriften zur Marketingforschung
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of information technology and management : IJITM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of communication management : an international journal
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
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ECONIS (ZBW)
95
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1
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
2
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
3
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
4
Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae
;
Kroff, Michael W.
;
Penagos-Londoño, …
- In:
AI impacts in digital consumer behavior
,
(pp. 192-216)
.
2024
Persistent link: https://www.econbiz.de/10014636273
Saved in:
5
Content-Marketing : Grundlagen – Strategien – Entwicklungen
Zerres, Christopher
(
ed.
)
-
2023
-
1. Auflage
Persistent link: https://www.econbiz.de/10013468185
Saved in:
6
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
7
Wie aus Klicks Kunden werden : die richtige Zielgruppe finden, definieren und erfolgreich ansprechen
Schiffer, Claudia
-
2022
Persistent link: https://www.econbiz.de/10012669067
Saved in:
8
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
9
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
10
Innovative Ansätze der Personalwerbung
Gourmelon, Andreas
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012487188
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