//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Technologien"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Innovation diffusion
24
Innovationsdiffusion
24
Innovation
9
New product development
9
Produktentwicklung
9
Consumer behaviour
7
Theorie
6
Theory
6
Diffusion of innovations
5
Social network
5
Soziales Netzwerk
5
Viral marketing
5
Virales Marketing
5
Social Web
4
Social web
4
Brand management
3
Innovation adoption
3
Innovation management
3
Innovationsakzeptanz
3
Innovationsmanagement
3
Markenführung
3
Network economics
3
Netzwerkökonomik
3
Advertising
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Arzneimittel
2
Arzneimittelmarkt
2
Assortativity
2
Diffusion
2
Feldforschung
2
Field research
2
Heterogeneity
2
Modellierung
2
New product diffusion
2
New products
2
Pharmaceutical market
2
Pharmaceuticals
2
Preismanagement
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Amini, Mehdi
1
Arts, Joep W. C.
1
Backhaus, Klaus
1
Bijmolt, Tammo H. A.
1
Eggert, Andreas
1
Frambach, Rudolf T.
1
Hariharan, Vijay Ganesh
1
Konya-Baumbach, Elisa
1
Kuester, Sabine
1
Kuharev, Victoria
1
Kwon, Changhyun
1
Landsman, Vardit
1
Lehmann, Donald R.
1
Nejad, Mohammad G.
1
Nitzan, Irit
1
Schuhmacher, Monika C.
1
Sherrell, Daniel L.
1
Steiner, Michael
1
Stephen, Andrew T.
1
Talukdar, Debabrata
1
Wiegand, Nico
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
27
Technological forecasting & social change : an international journal
27
Journal of retailing and consumer services
24
International journal of electronic business
12
International journal of consumer studies
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of business information systems : IJBIS
8
Research policy : policy, management and economic studies of science, technology and innovation
8
Gabler Edition Wissenschaft
7
International journal of technology marketing : IJTMkt
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of marketing management : MM
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
Cogent business & management
6
International journal of business innovation and research : IJBIR
6
Journal of financial services marketing
6
Journal of marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The international journal of bank marketing : IJBM
6
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
International journal of Indian culture and business management
5
International journal of bank marketing
5
International journal of innovation and technology management
5
Journal of customer behaviour
5
SpringerLink / Bücher
5
The journal of high technology management research
5
The journal of services marketing
5
Betriebswirtschaftslehre für Technologie und Innovation
4
Electronic commerce research
4
Information systems and e-business management : ISeB
4
Information systems management
4
International journal of innovation management
4
Journal of electronic commerce research : JECR
4
Journal of international consumer marketing
4
Journal of open innovation : technology, market, and complexity
4
Management information systems : mis quarterly
4
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit
;
Nitzan, Irit
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
Saved in:
2
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
3
Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
Saved in:
4
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
5
The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth
Nejad, Mohammad G.
;
Amini, Mehdi
;
Sherrell, Daniel L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 656-673
Persistent link: https://www.econbiz.de/10011597018
Saved in:
6
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
7
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->