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~subject:"Konsumentenverhalten"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"International journal of innovation management"
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Konsumentenverhalten
Innovation diffusion
43
Innovationsdiffusion
43
Innovation
16
Consumer behaviour
14
New product development
13
Produktentwicklung
13
Social network
11
Soziales Netzwerk
11
Theorie
11
Theory
11
Innovation management
8
Innovationsmanagement
8
Innovation adoption
7
Innovationsakzeptanz
7
Social Web
7
Social web
7
United States
6
Forecasting model
5
Medical device
5
Medizinprodukt
5
Prognoseverfahren
5
USA
5
social networks
5
Technischer Fortschritt
4
Technological change
4
Network economics
3
Netzwerkökonomik
3
diffusion
3
diffusion models
3
innovation
3
social contagion
3
Absatz
2
Bubbles
2
Business network
2
Business start-up
2
China
2
Deutschland
2
Digitalisierung
2
Digitization
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Article
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English
14
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Van Den Bulte, Christophe
4
Iyengar, Radha
3
Valente, Thomas W.
2
Xie, Ying
2
Ameri, Mina
1
Amir, On
1
Foubert, Bram
1
Gijsbrechts, Els
1
Godes, David
1
Goldenberg, Jacob
1
Heidenreich, Sven
1
Ho, Teck-Hua
1
Honka, Elisabeth
1
Hu, Yansong
1
Koch, Julian
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Giannis
1
Krämer, Tobias
1
Lee, Jae Young
1
Li, Shan
1
Lowengart, Oded
1
Manchanda, Puneet
1
Morvinski, Coby
1
Muller, Eitan
1
Park, So-eun
1
Rizomyliotis, Ioannis
1
Schulz, Christian
1
Schweitzer, Fiona M.
1
Shapira, Daniel
1
Shen, Zuo-Jun
1
Stock-Homburg, Ruth
1
Youn, Nara
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of innovation management
Technological forecasting & social change : an international journal
27
Journal of business research : JBR
25
Journal of retailing and consumer services
24
International journal of electronic business
12
International journal of consumer studies
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Research policy : policy, management and economic studies of science, technology and innovation
8
Gabler Edition Wissenschaft
7
International journal of business information systems : IJBIS
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of marketing management : MM
7
Journal of travel and tourism marketing
7
Cogent business & management
6
Journal of marketing
6
Psychology & marketing
6
The international journal of bank marketing : IJBM
6
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
International journal of Indian culture and business management
5
International journal of bank marketing
5
International journal of innovation and technology management
5
Journal of customer behaviour
5
SpringerLink / Bücher
5
The journal of high technology management research
5
The journal of services marketing
5
Betriebswirtschaftslehre für Technologie und Innovation
4
Electronic commerce research
4
Information systems and e-business management : ISeB
4
Information systems management
4
International journal of business innovation and research : IJBIR
4
Journal of electronic commerce research : JECR
4
Journal of international consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Paradigm : the journal of Institute of Management Technology
4
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ECONIS (ZBW)
14
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1
Exploring passive innovation resistance : an empirical examination of predictors and consequences at the cognitive and situational level
Koch, Julian
;
Krämer, Tobias
;
Heidenreich, Sven
- In:
International journal of innovation management
25
(
2021
)
1
,
pp. 2150012-1-2150012-35
Persistent link: https://www.econbiz.de/10012508173
Saved in:
2
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
3
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
4
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
6
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
7
Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour
Kostopoulos, Giannis
;
Rizomyliotis, Ioannis
; …
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011309430
Saved in:
8
The negative effect of a perceived lack of an installed base on technology adoption
Schweitzer, Fiona M.
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011309441
Saved in:
9
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
10
Understanding consumers' predispositions toward new technological products : taxonomy and implications for adoption behaviour
Stock-Homburg, Ruth
;
Schulz, Christian
- In:
International journal of innovation management
19
(
2015
)
5
,
pp. 1550056-1-30
Persistent link: https://www.econbiz.de/10011422511
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