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~subject:"Konsumentenverhalten"
~subject:"Technology transfer"
~isPartOf:"Journal of marketing"
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Konsumentenverhalten
Technology transfer
Innovation diffusion
12
Innovationsdiffusion
12
Consumer behaviour
6
Innovation
5
Social Web
5
Social web
5
New product development
4
Produktentwicklung
4
Web 2.0 technologies
3
Web 2.0-Technologien
3
Brand management
2
Innovation adoption
2
Innovationsakzeptanz
2
Markenführung
2
Social network
2
Soziales Netzwerk
2
Technologie
2
Technology
2
adoption
2
new product adoption
2
user-generated content
2
API
1
Advertising effects
1
Angst
1
Anxiety
1
Artificial intelligence
1
Automation
1
Automatisierung
1
Beziehungsmarketing
1
Brand
1
Business cycle
1
Communication
1
Consumer goods
1
Content Management
1
Content management
1
Customer integration
1
Data Mining
1
Data mining
1
Direct marketing
1
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Article
6
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Article in journal
6
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6
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English
6
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Bellis, Emanuel de
1
Bijmolt, Tammo H. A.
1
Brooks, Gillian
1
Eisingerich, Andreas B
1
Herrmann, Andreas
1
Hughes, Christian
1
Häubl, Gerald
1
Johar, Gita Venkataramani
1
Lin, Yu-Ting
1
MacInnis, Deborah J.
1
Mourali, Mehdi
1
Müller-Stewens, Jessica
1
Poletti, Nicola
1
Risselada, Hans
1
Schlager, Tobias
1
Swaminathan, Vanitha
1
Verhoef, Peter C.
1
Yang, Zhiyong
1
Zhenfeng, Ma
1
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Journal of marketing
Technological forecasting & social change : an international journal
47
Journal of business research : JBR
25
Journal of retailing and consumer services
24
Research policy : policy, management and economic studies of science, technology and innovation
21
NBER working paper series
19
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
International journal of electronic business
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of consumer studies
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of technology marketing : IJTMkt
9
SpringerLink / Bücher
9
OECD Environment Statistics
8
Energy economics
7
Gabler Edition Wissenschaft
7
International journal of business information systems : IJBIS
7
International journal of innovation and technology management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of international economics
7
Journal of marketing management : MM
7
Journal of travel and tourism marketing
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
The journal of international trade & economic development
7
Working paper
7
CESifo working papers
6
Cogent business & management
6
Journal of development economics
6
Psychology & marketing
6
Structural change and economic dynamics : SC+ED
6
The international journal of bank marketing : IJBM
6
The international review of retail, distribution and consumer research
6
The journal of technology transfer
6
Working paper series
6
Applied economics
5
Asia Pacific journal of marketing and logistics
5
Discussion paper series / IZA
5
Economics of innovation and new technology
5
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ECONIS (ZBW)
6
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1
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
2
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
3
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
4
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
5
Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma
;
Yang, Zhiyong
;
Mourali, Mehdi
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
Saved in:
6
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
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