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Werbewirkung
Sexualität
1,700
Sexuality
1,699
AIDS
270
Homosexualität
266
Gender
248
Geschlecht
248
USA
238
United States
237
Homosexuality
233
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225
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225
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181
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170
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170
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Prostitution
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Sexual harassment
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Estimation
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Schätzung
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Reichert, Tom
6
Mayer, James
4
Peev, Plamen
3
Bains, Karnika
2
Black, Iain R.
2
Carlson, Jamie
2
Choi, Hojoon
2
Cummins, R. Glenn
2
Dewani, Prem Prakash
2
Dianoux, Christian
2
Gong, Zijian
2
Kumar, Piyush
2
LaTour, Michael S.
2
Linhart, Zdenek
2
Mayer, James Mark
2
Morton, Peta
2
Pan, Po-lin
2
Putrevu, Sanjay
2
Rosenberger, Philip J.
2
Thomas, Stefan
2
Wyllie, Jessica
2
Yoo, Kyunga
2
Yoon, Hye Jin
2
Abratt, Russell
1
Akagün Ergi̇n, Elif
1
Al Kurdi, Barween
1
Alshaar, H.
1
Alshurideh, M.
1
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1
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1
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1
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1
Baek, Tae
1
Basil, Michael
1
Batenburg, Anika
1
Bauwens, Joke
1
Beukeboom, Camiel
1
Brace-Govan, Jan
1
Chan, Agnes S.
1
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1
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Journal of promotion management : JPM
6
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Kelley School of Business Research Paper
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
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2
Advertising and violence : concepts and perspectives
1
Asia Pacific journal of marketing and logistics
1
Berichte aus der Betriebswirtschaft
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
EuroMed journal of management
1
European journal of marketing
1
Health marketing quarterly
1
International journal of Chinese culture and management : IJCCM
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Schriftenreihe Wirtschaftspsychologie
1
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ECONIS (ZBW)
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1
Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
4
Consumer response toward sexual advertisements in the context of access-based consumption
Liang, Yongheng
;
Wu, Xiaoyue
;
Su, Yi
;
Jin, Liyin
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10014305458
Saved in:
5
He said, she said : the effectiveness and outcomes of responses to sexual harassment
Mills, Carol Bishop
;
Scudder, Joseph N.
- In:
International journal of business communication : IJBC …
60
(
2023
)
3
,
pp. 733-750
Persistent link: https://www.econbiz.de/10014291673
Saved in:
6
Effect of sexual appeal in marketing communication on aggression and sexual aggression : a theoretical perspective and future research directions
Bains, Karnika
;
Dewani, Prem Prakash
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10013478430
Saved in:
7
Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
Saved in:
8
Can't take my eyes off of the model : the impact of sexual appeal and product involvement on selective attention to advertisements
Gong, Zijian
;
Holiday, Steve
;
Cummins, R. Glenn
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 162-174
Persistent link: https://www.econbiz.de/10012515111
Saved in:
9
The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn
;
Gong, Zijian
;
Reichert, Tom
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
Saved in:
10
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
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