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~isPartOf:"Journal of strategic marketing"
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Search: subject:"Unternehmensführung"
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Marketing management
183
Marketingmanagement
183
Strategic management
40
Strategisches Management
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35
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35
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31
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Gilmore, Audrey
8
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D'Souza, Clare M.
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Lane, Nikala
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3
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Journal of strategic marketing
Journal of business ethics : JOBE
1,757
SpringerLink / Bücher
1,630
Journal of business research : JBR
837
Springer eBook Collection
629
Business strategy and the environment
578
International journal of production research
543
Industrial marketing management : the international journal for industrial and high-tech firms
451
Europäische Hochschulschriften / 5
423
International journal of production economics
417
Gabler Edition Wissenschaft
372
Business process management journal
357
Journal of business ethics : JBE
348
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324
Strategic management journal
323
Harvard business review : HBR
278
Corporate social responsibility and environmental management
276
Lehrbuch
255
Harvard-Business-Manager : das Wissen der Besten
253
Business horizons
233
Management decision : MD
232
Springer eBook Collection / Business and Economics
226
Journal of business economics : JBE
209
Long range planning : LRP ; international journal of strategic management
209
International journal of hospitality management
208
European journal of operational research : EJOR
206
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Working paper / National Bureau of Economic Research, Inc.
199
Business ethics quarterly : the journal of the Society for Business Ethics
188
NBER working paper series
188
Edward Elgar E-Book Archive
186
The journal of business & industrial marketing
182
Premier reference source
176
European management journal
172
Research
172
Springer eBook Collection / Business and Management
172
Journal of business strategy
170
European research studies
169
Business & society
165
Management research review
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ECONIS (ZBW)
214
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1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
Environmental management systems : an alternative marketing strategy for sustainability
D'Souza, Clare M.
;
Marjoribanks, Timothy
;
Young, Suzanne
; …
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012202764
Saved in:
3
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
4
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
5
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
6
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
7
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
8
The impact of online buzz on internet IPO valuation
Keel, Astrid L.
;
Lending, Claire E.
;
Marshall, Beverly
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012424706
Saved in:
9
Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Anabila, Peter
;
Achiriga, Victor
;
Okpattah, Benard
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014303142
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
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