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~subject:"KMU"
~subject:"Konsumentenverhalten"
~isPartOf:"Journal of strategic marketing"
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Search: subject:"Unternehmensführung"
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KMU
Konsumentenverhalten
Marketing management
183
Marketingmanagement
183
Strategic management
40
Strategisches Management
40
Beziehungsmarketing
35
Relationship marketing
35
Firm performance
31
Unternehmenserfolg
31
market orientation
25
SME
24
Competitive advantage
23
Wettbewerbsvorteil
23
Brand management
21
Markenführung
21
Marketing
18
Innovation
17
Consumer behaviour
15
Emerging economies
13
Schwellenländer
13
Internet marketing
12
Online-Marketing
12
Innovation management
11
Innovationsmanagement
11
Resource-based view
11
Ressourcenorientierter Ansatz
11
Selling
11
Verkauf
11
New product development
10
Produktentwicklung
10
marketing strategy
10
Brand image
9
Erfolgsfaktor
9
Lieferantenmanagement
9
Markenimage
9
Success factor
9
Supplier relationship management
9
B-to-B-Marketing
8
Business-to-business marketing
8
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37
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1
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38
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38
Collection of articles of several authors
1
Sammelwerk
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English
38
Author
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Gilmore, Audrey
5
Carson, David
3
O'Dwyer, Michele
3
Taghian, Mehdi
2
Wright, Sheila
2
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bisson, Christophe
1
Bowden, Jana
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Butt, Muhammad Mohsin
1
Canhoto, Ana Isabel Domingos
1
Chao, Chih-Wei
1
Chidiac, David
1
Coffie, Stanley
1
D'Souza, Clare M.
1
Davari, Arezoo
1
Duffy, Alistair P.
1
Fathollahzadeh, Zeinab
1
Geursen, Gus
1
Greenley, Gordon E.
1
Gross, Andrew C.
1
Hawkins, Matthew A.
1
Hirvonen, Saku
1
Huhmann, Bruce A.
1
Hulbert, Bev
1
Javalgi, Rajshekhar (Raj) G.
1
Johnston, Wesley James
1
Joshi, Sharad L.
1
Khanin, Dmitry
1
Komppula, Raija
1
Kumar, Sampath
1
Lai, Po-Hsin
1
Larivet, Sophie
1
Laukkanen, Tommi
1
Leckie, Civilai
1
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Journal of strategic marketing
Journal of business research : JBR
165
Journal of business ethics : JOBE
112
Journal of retailing and consumer services
79
SpringerLink / Bücher
71
Business strategy and the environment
57
Cogent business & management
46
Journal of marketing communications
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of hospitality management
41
Springer eBook Collection
37
International journal of entrepreneurship and small business
35
Corporate social responsibility and environmental management
34
European journal of marketing : EJM
33
Journal of business ethics : JBE
32
Asia Pacific journal of marketing and logistics
31
Europäische Hochschulschriften / 5
31
Journal of marketing
30
Journal of small business and enterprise development
30
Journal of small business strategy
30
Journal of marketing management : MM
29
Marketing intelligence & planning
29
The journal of brand management : an international journal
29
The journal of business & industrial marketing
29
The journal of product & brand management
28
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
European research studies
25
Journal of the Academy of Marketing Science
24
The journal of consumer marketing
24
Gabler Edition Wissenschaft
22
International small business journal : researching entrepreneurship
22
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
22
Small business economics : an entrepreneurship journal
22
International journal of production economics
21
Journal of Islamic marketing : JIMA
21
Journal of retailing
21
Management research review
21
International marketing review
20
Planung in kleinen und mittleren Unternehmen
20
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ECONIS (ZBW)
38
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1
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
2
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
3
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
7
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
8
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
9
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
10
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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