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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"CESifo working papers"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Value creation
173
Betriebliche Wertschöpfung
171
Lieferantenmanagement
98
Supplier relationship management
98
Theorie
93
Theory
93
Beziehungsmarketing
85
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Keränen, Joona
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4
Kleinaltenkamp, Michael
4
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4
Ulaga, Wolfgang
4
Haas, Alexander
3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
CESifo working papers
The journal of business & industrial marketing
36
Journal of business research : JBR
13
Journal of business-to-business marketing
9
Journal of marketing
9
Innovation in pricing : contemporary theories and best practices
6
Marketing theory
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Management decision : MD
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
Creating and managing superior customer value
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service research
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Research
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Springer eBook Collection
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2
Beiträge zum Controlling
2
BestMasters
2
Information - Organisation - Produktion
2
International journal of business and emerging markets : IJBEM
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
SpringerLink / Bücher
2
AIM Research working paper series
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Berichte aus der Betriebswirtschaft
1
Brand management in emerging markets : theories and practice
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
California management review
1
Covid-19, technology and marketing : moving forward and the new normal
1
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1
B2B service sales on a digital multi-sided platform : transformation from
value
chains to
value
networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable
value
co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
3
How salespeople adapt communication of customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
4
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
5
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
6
Value
co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
Unpacking
value
creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
8
Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy
Bag, Surajit
;
Gupta, Shivam
;
Srivastava, Gautam
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 120-133
Persistent link: https://www.econbiz.de/10014230647
Saved in:
9
Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
10
Conceptualizing and communicating
value
in business markets : from
value
in exchange to
value
in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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