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Konsumentenverhalten
27,337
Consumer behaviour
27,336
Customer satisfaction
5,361
Kundenzufriedenheit
5,360
Beziehungsmarketing
5,122
Relationship marketing
5,122
Brand management
3,965
Markenführung
3,965
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3,521
Service quality
3,521
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3,450
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3,446
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2,704
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2,704
Online retailing
2,601
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2,601
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2,520
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2,507
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2,037
Markenartikel
2,001
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1,892
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1,886
Theory
1,827
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1,823
Emotion
1,786
Werbewirkung
1,672
Advertising effects
1,670
Viral marketing
1,636
Virales Marketing
1,636
Electronic Commerce
1,608
E-commerce
1,584
Advertising
1,388
Experiment
1,368
Werbung
1,366
Confidence
1,263
Vertrauen
1,260
Holiday behaviour
1,054
Urlaubsverhalten
1,054
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1,053
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1,052
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11
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Han, Heesup
93
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66
Paul, Justin
53
Septianto, Felix
53
Dwivedi, Yogesh Kumar
51
Loureiro, Sandra Maria Correia
47
Thaichon, Park
41
Hollebeek, Linda D.
38
Kim, Jungkeun
38
Phau, Ian
38
Belk, Russell W.
36
Ko, Eunju
35
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Balaji, M. S.
31
Law, Chun Hung Roberts
31
Wu, Luorong
31
Nayga, Rodolfo M.
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Hwang, Jinsoo
28
Jang, Soocheong
28
Kumar, V.
28
Line, Nathaniel D.
28
Prashar, Sanjeev
28
Sharma, Piyush
28
So, Kevin Kam Fung
28
Wong, IpKin Anthony
28
Prentice, Catherine
27
Rahman, Zillur
27
Ahn, Jiseon
26
Jebarajakirthy, Charles
26
Bang, Nguyen
25
Dhir, Amandeep
25
Hanks, Lydia
25
Ko, Yong Jae
25
Liu, Qing
25
Martínez-López, Francisco J.
25
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137
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81
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35
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31
International Energy Agency
30
Edward Elgar Publishing
18
Springer International Publishing
9
Peter Lang GmbH
7
Springer Gabler <Firma>
7
Technische Universität Braunschweig
7
Organisation for Economic Co-operation and Development
6
Nomos Verlagsgesellschaft
5
World Trade Organization
5
Deutscher Dialogmarketing Verband
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NetLibrary, Inc
4
Taylor and Francis
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World Bank
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World Bank Group
4
Springer-Verlag GmbH
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Taylor and Francis.
3
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Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
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Helmut-Schmidt-Universität
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Information Resources Management Association
2
International Finance Corporation
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
World Tourism Organization
2
ANZMAC Conference <2019, Wellington>
1
Accenture GmbH <Kronberg im Taunus>
1
Armutsbekämpfung durch Schuldenprävention <Veranstaltung> <Olten>
1
Association for Consumer Research (U.S.)
1
COVID-19-Consumer Law Research Group
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Chronos Verlag
1
City of London Gas Consumers' General Committee
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Consumers' Association
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
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Journal of retailing and consumer services
1,592
Journal of business research : JBR
1,479
International journal of hospitality management
617
SpringerLink / Bücher
423
International journal of consumer studies
304
Asia Pacific journal of marketing and logistics
295
Tourism management : research, policies, practice
280
Journal of travel and tourism marketing
254
Psychology & marketing
243
Technological forecasting & social change : an international journal
236
The journal of product & brand management
231
Working paper / National Bureau of Economic Research, Inc.
229
International journal of contemporary hospitality management
227
Management science : journal of the Institute for Operations Research and the Management Sciences
227
Discussion paper / Centre for Economic Policy Research
213
Journal of Islamic marketing
205
Journal of marketing communications
205
Journal of hospitality marketing & management
202
The journal of brand management : an international journal
196
Journal of international consumer marketing
188
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Journal of retailing
184
International journal of advertising : the review of marketing communications
179
The journal of services marketing
174
Journal of promotion management : innovations in planning and applied research
163
Tourism management perspectives : TMP
163
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
162
Journal of the Academy of Marketing Science
161
Discussion papers / CEPR
157
Journal of marketing management : JMM ; journal of the Academy of Marketing
156
Marketing intelligence & planning
156
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
148
The international review of retail, distribution and consumer research
147
Marketing letters : a journal of research in marketing
146
Journal of marketing
145
Journal of strategic marketing
145
Food policy : economics planning and politics of food and agriculture
144
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
142
Service business
142
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
141
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ECONIS (ZBW)
31,116
USB Cologne (EcoSocSci)
7
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1
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
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2
Other customers' service failure and recovery encounters : a qualitative exploration
Gupta, Niharika
;
Verma, Harsh V.
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 148-169
Persistent link: https://www.econbiz.de/10014455620
Saved in:
3
Influence of return convenience on young buyers' repurchase intentions
Ahmed, Waqar
;
Huma, Sehrish
;
Ali, Syed Umair
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10014511533
Saved in:
4
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
5
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
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6
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
7
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
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8
Toward a framework for perceived yuanfen in the accommodation service encounter : a grounded theory study
Tang, Xiangjie
;
Fong, Lawrence Hoc Nang
;
So, Amy Siu Ian
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 155-181
Persistent link: https://www.econbiz.de/10014483406
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9
The effect of perceptions of justice in returns on satisfaction and attitudes toward the retailer
Jones, Angela L.
;
Miller, Jason
;
Whipple, Judith M.
; …
- In:
International journal of physical distribution and …
54
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014466376
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10
Consumer complaints management in the digital era
Bayır, Talha
;
Bozyiğit, Sezen
- In:
Digital business and optimizing operating strategies
,
(pp. 57-90)
.
2024
Persistent link: https://www.econbiz.de/10014485530
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